Link Building
Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
How to Earn More Links and Social Shares: Insights From 759 Content Marketing Campaigns
What's the best way to earn links and social shares from content marketing? Your content should have an emotional hook, be surprising, and/or have broad appeal. There's also the matter of effective outreach. Learn what works from the results of 700+ content marketing campaigns.
Why It Can Pay to Get Links from Domains that Don't Always Rank Highly
Contrary to popular opinion, high ranking pages aren't always the best targets for link building. This Whiteboard Friday delves into the pros and cons of targeting top ranking sites for links, and why you should consider a link intersect strategy, targeting sites that rank for broader topics, and earning links from publications ranking beyond page 1 of the SERPs.
Link Strategies that Stand the Test of Time: A Tribute to Eric Ward (Link Moses)
In honor of the late SEO pioneer and our friend, Eric Ward, this episode of Whiteboard Friday covers the kinds of link strategies he worked so hard to teach.![Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]](https://a-moz.groupbuyseo.org/images/blog/banners/content-bd475af_2021-03-30-230645.png?auto=compress%2Cformat&fit=crop&dm=1617145605&s=429ea9d4aa8564a74635f3f4196d325a)
Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]
Research has shown that tangential content can earn 30% more linked mentions and 77% more shares on average than brand-focused campaigns.
How Links in Headers, Footers, Content, and Navigation Can Impact SEO
This week's Whiteboard Friday covers links in headers and footers, in navigation versus content, and how that can affect internal and external links, link equity, and link value between your site and others.Level Up Your SEO Skills With Our Free Training
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Getting SEO Value from rel="nofollow" Links
Plenty of websites that make it easy for you to contribute don't make it easy to earn a followed link from those contributions. In this Whiteboard Friday, Rand shares five tactics to help you earn equity-passing followed links using traditionally nofollow-only platforms.
Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity
In this Whiteboard Friday, Rand reminds us of link equity's basic principles, covers the 3 most common issues websites face with equity flow, and offers advice on how to actually control and optimize that flow in a way that works.
The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First 50 Links
Without a solid base of links, your site's SEO won't be competitive. This Whiteboard Friday shows you three relatively quick, easy, and tool-free ways to (link) build a sturdy foundation for your site.
11 Lessons Learned from Failed Link Building Campaigns
After over 800 content campaigns, you learn a thing or two about link building — and about what doesn't work. From too much data to super niche subjects, check out these link building lessons (without doing it the hard way).
5 Tactics to Earn Links Without Having to Directly Ask
Stop bumming out journalists, bloggers, and content creators by begging for links. Try out some of Rand's tactics in this Whiteboard Friday to earn those links without the painful ask (and low success rate).