Digital PR
5 Best Things & 5 Worst Things About Being An In-House SEO
I'm now less than a week from starting my new job as the SEO Director of a search marketing agency, and it got me thinking about what I've learnt from my time as part of an (initially very small) in-house SEO team. There have been a lot of pros & cons to my time her, and in true blog style, I thought I'd try to summarise these in a snappy little list.Bad Thing...
Personality Analysis: The Makings of an SEO
A look at the unique and rare personality combinations that drive the best in the industry. Ok, lets face it…people love to read these kinds of things to get the ego boost that can come out of them. Invariably, any online personality analysis pumps you up by going into great detail your many unique strengths, while glossing over or playing down, or even spinnin...
A-List vs. Blue Collar Blogging
Poor Jason Calacanis. He seems to want to be the Ann Coulter or Bill O'Reilly of the SEO sphere, where he'll say stupid, outrageous things just to get noticed and blogged about. (And yes, I'm blogging about him...shut up.) In a recent post he authored (I'm not going to link to it because I think he's an idiot), he talks about how there is no such thing as "blue collar blogging" and "...
The New On Site Optimisation
Recently there have been a few negative comments about general on-page optimisation. David Pasternack has pooh-poohed it, and Shoemoney has expressed reservations. A couple of years ago I would have joined them – after...
How Does that Page at Bruce Clay Rank So Well?
Someone mentioned to me today that Bruce Clay has done a great job of optimizing his site over the past year, and reclaimed some of those top positions for broad level SEO terms. One of these is search engine optimization, where Bruce ranks in the 2nd spot: ...Level Up Your SEO Skills With Our Free Training
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Trouble Between Drinkbait & Hatbait and the IP Issues Involved
An ugly situation recently arose out of Chris Hooley's "drinkbait" campaign at Pubcon (which was not only a great idea, but a well-executed one, to boot). Liana Evans developed a remarkably similar campaign called "hatbait" that she began at SES Chicago. Until tonight, when I read Chris' post on the subject...
Are We Doling Out Bad Advice?
Aaron had a brilliant post yesterday on on Bad Advice that Sounds Good. He noted a few "white lies" of the SEO world that we continue to perpetuate. I agree with some of them wholeheartedly: Create quality content. Why do I hate it? If you don't hav...
Cliches in the SEO World
Alright, this one's just for fun. We were batting around some cliches in the industry (at conferences, on blog posts, in forums) and thought that a few were worth sharing. Black Hats are BritishMore specifically, it seems they all have some relationship to Leeds (born there, live there, from "around there"). Maybe there's something in the wate...
All The Female Bloggers Say Heyyyy!...Hello? Ladies?
Kim Krause Berg recently raised a stink on her Cr8pc blog, criticizing the utter absence of female bloggers interviewed for Google Blogoscoped's Popular Blog Posts entry. In her blog, she protested that female bloggers have a lot more to juggle than a couple unique blog entries ...
The funny little thing called TRUST
Understanding and managing trust is an essential skill in search engine business. In terms of sociology, trust is the willing acceptance of one's power to affect another - allowing actions that otherwise would not be possible. Trust is a mighty tool when it comes to signing up new clients, achieving credentials and referrers or building a (social) network...