Digital PR

Marketing Inldustry
Digital PR

SEO Myths - A List and Discussion

Bill Slawski starts an SEO Myths thread at Cre8asite that's a true gem. I've excerpted some of my favorite myths he's covered, but it's the evidence and explanations that contain the meat of this post, so take a visit: MYTHS of SEO: SEO copywriting means writing strong copy, then inserting keywords wit...
Marketing Inldustry
Digital PR

Final Weigh-In on SEOChat

I promised a post that offered closure on the SEOChat issue. Here are the list of events: SEOChat admins instituted some changes to the forum software Members began complaining vehemently, particularly with regards to the "nofollow" links on signatures (which one can only earn by posting 100 or more times and spending 90 days on the forum) Admins and some Mods...
Marketing Inldustry
Digital PR

Contrasting SEO Ethics with Perception

The SEO ethics debate may be pointless, but it does spur a lot of activity. I noted a thread at SEOChat on the subject, where some disagreement between Fathom and I, along with a stereotypical quote from Mick has me reading: Rand: Never take on two clients ...
Marketing Inldustry
Digital PR

5 Tips for SEO Businesses

Todd has some good references on operating your SEO business and I thought, in the spirit of teamwork, I'd address the same topic today with some recommendations of my own. Below is my own list of suggestions, based on experience (in both failure and success): Don't Underestimate your Value...
Marketing Inldustry
Digital PR

SERPs You Can't Understand

With this latest update from Google, we've been noticing some very odd things in the SERPs. Despite our best instincts and measurements of link quality, quantity and optimization, sites seem to be ranking in very strange orders. In the hopes of making greater sense of things, we wondered if you'd like to list your top search results that make no sense. No need to point out your site or those of...
Marketing Inldustry
Digital PR

Bad Information from SEO-News

Following Nick's lovely recommendations for community building, I'll be doing a bit of link baiting in this thread. Actually, that's a lie; I'm just ticked off about this article from SEO News' Rob Sullivan about a conference call he had with some Google employees. I'll just refute...
Marketing Inldustry
Digital PR

Threadwatch is 1 year old

It's hard to believe that Threadwatch is only a year old (today). In that time, Nick has taken the site from obscurity to infamy. They've been Slashdotted, added to major blogrolls all around the search and technology industries and created a hotbed for SEO/M and search politics. Congratulations, Nick. I hope SEOmoz can do half as well in a yea...
Marketing Inldustry
Digital PR

Anatomy of a Forum Thread

Kim Krause Berg posted a hilarious topic over at Cre8asite on the subject of a forum thread on light bulb changing. Naturally, her fellow SEO forum members chipped in with their own personal takes on the post and ma...
Marketing Inldustry
Digital PR

In SEO, Do You Get What You Pay For?

Search Engine Optimization has been described as an art, a science, a practice, an abomination and a career by those in and around the industry. But, to most outsiders learning about the practice for the first time, SEO is primarily seen as a service that professionals provide to clients. Although I'm often in the professional seat, I have become a client of many well known SEOs and secondary p...
Marketing Inldustry
Digital PR

Sample SEO Contract

DazzlinDonna has a pre-made SEO contract that might be useful for those who run smaller operations and need a hand getting started in contract design. It's by no means over-arching, but it's an excellent place to start and it's free. She also has a good, basic description of the specific tasks that fit into SEO work: ...

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