Digital PR

How to Hack the Amplification Process

In a special Whiteboard Friday filmed for the Turing Festival in Scotland, Rand takes an in-depth look at how to amplify your tools and content to the right audiences.

How to Get Content into the Hands of Influencers Who Can Help Amplify It

Influencers in your industry can serve as megaphones for your content, but you have to earn their attention and appreciation first. In today's Whiteboard Friday, Rand shows you how.

How Winning an Award Helped Us Refine Our Outreach

Is your outreach falling on deaf ears? Use these tips to add some oomph to your messages and get your emails returned.

Effective Outreach: Making It as Easy as Possible for Journalists to Say "Yes"

When reaching out to journalists for coverage, some techniques will get you noticed, while others are a one-way ticket to the trash. This post gives you an overview of the former. Pro Tip: These tips are applicable to all kinds of outreach, not just to journalists!

How to Approach Owned and Earned Media

The core of a sound content marketing strategy is the wise use of both owned and paid media. Samuel Scott explains in this post.

The Coming Integration of PR and SEO

Looking to enhance the digital footprint of your brand but not sure where to start? Smartly deploy PR and SEO to propel your business toward success. We show you how to integrate them seamlessly.

The Marketer's Guide to Facebook Graph Search

This post looks at how Facebook Graph Search is improving and, as a result, is becoming one of the most powerful tools around for the modern marketer.

The Why, What, and How of Blogger Outreach for Your Clients

Blogger outreach campaigns have gained popularity with big brands like Ford and eBay Deals hopping on the bandwagon. But why does blogger outreach help brands, and more importantly, how will it help your client? Overall, this post serves to gives you a why, what and how glimpse inside blogger promotion.

Is Your Content Credible Enough to Share?

People don't share content that isn't credible. Credibility gets mentioned in passing as something content needs, but little has been said about how to build it. This is your guide.

An Introduction to PR Strategy for SEOs

Jen Lopez and Everett Sizemore invited me to elaborate on the "PR side of SEO" in a detailed Moz post. Here's that post!

How to Get on National TV

Last month, I was on Fox Business News. How did this happen? In this column, I’ll share a step-by-step, replicable process you can use to get yourself on TV.

92 Ways to Get (and Maximize) Press Coverage

I love Ben Affleck's first scene in the movie "Boiler Room." I always felt that the quote above perfectly relates to companies and press coverage. The ones who don’t get coverage will quickly dismiss it as useless and a waste of time and money to pursue, while the ones who regularly get coverage just smile and hope that you keep thinking that way...