SEO Analytics
In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more.
Beyond performance metrics, research metrics present another focal point of SEO analytics. This includes topics like keyword analysis, backlink research, and other areas to inform your SEO strategy.
Here, you can browse our top resources on SEO analytics, as well as find the most recent blog posts on the subject below.
SEO Analytics and Reporting : Check out our free SEO Learning Center where we've collected the top resources on analytics and reporting.
The Absolute Beginner's Guide to Google Analytics : The most popular website analytics platform in the world, Google Analytics is a must-know platform for all SEOs.
A Beginner's Guide to Google Search Console : A companion to any web analytics platform, Google Search Console offers a wealth of SEO information to webmasters.
When and How to Use Domain Authority, Page Authority, and Link Count Metrics : SEO metrics have a special place in analytics. Rand Fishkin shows you how to use these popular metrics correctly.
The Complete Guide to Direct Traffic in Google Analytics : This article covers a very specific niche topic, but also an important one! Learn why that direct traffic in your analytics platform isn't what you think it is.
GDPR: What it Means for Google Analytics & Online Marketing
GDPR goes into effect May 25th, and it could mean big changes for how you collect information as an online marketer. This article will help you get a handle on the ramifications of GDPR and identifies action items you should start with.
Monitoring Featured Snippets
When you're chasing a featured snippet, how do you monitor and measure the effectiveness of all your efforts? In this episode of Whiteboard Friday, Britney shares three pro tips on how to tell whether your snippet strategy is working.Declining Organic Traffic? How to Tell if it’s a Tracking or Optimization Issue
Ever wasted time and effort chasing lost traffic that was never really lost? Follow along with a client audit that will help you determine the right course of action to take when you're not sure whether your declining organic traffic is due to optimization or tracking.
The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything
If all your analytics and data tools were suddenly taken away, would the value of your work disappear, as well? Will Critchlow dives into a thoughtful examination of how to prove the worth of results that you can't measure and report on.Don't Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them
Misinterpreted data can mislead even the best of us. Check out these four data analysis pitfalls common to digital marketing and some keen tips on how to think critically and avoid them.Level Up Your SEO Skills With Our Free Training
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The Complete Guide to Direct Traffic in Google Analytics
Looking to reduce the level of direct traffic in your Google Analytics reports? This guide defines exactly what constitutes direct traffic and how to combat it in your reports for better data.
AMP-lify Your Digital Marketing in 2018
AMP can offer some serious benefits, even for e-commerce (one business saw conversion rates improve 100%), but implementing it sloppily will come back to haunt you. Check out case studies and analyses that just may convince you to accelerate your mobile pages in 2018.
How to Track Your Local SEO & SEM
If you’re spending money or energy on SEO, Adwords, Facebook, or any other kind of digital traffic stream and you’re not measuring how many leads you get from each source, stop what you’re doing right now and make setting up a solid tracking plan your next priority.
What's Your AMP Traffic Really Doing? Set Up Reporting in 10 Minutes
How can you harness conversion opportunities using Accelerated Mobile Pages, and how can you measure and report on their impact? There is a way to set up AMP tracking in Google Analytics — Jeremy Gottlieb shares how in this post.