SEO Analytics

In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more.

Beyond performance metrics, research metrics present another focal point of SEO analytics. This includes topics like keyword analysis, backlink research, and other areas to inform your SEO strategy.

Here, you can browse our top resources on SEO analytics, as well as find the most recent blog posts on the subject below.

SEO Analytics and Reporting : Check out our free SEO Learning Center where we've collected the top resources on analytics and reporting.

The Absolute Beginner's Guide to Google Analytics : The most popular website analytics platform in the world, Google Analytics is a must-know platform for all SEOs.

A Beginner's Guide to Google Search Console : A companion to any web analytics platform, Google Search Console offers a wealth of SEO information to webmasters.

When and How to Use Domain Authority, Page Authority, and Link Count Metrics : SEO metrics have a special place in analytics. Rand Fishkin shows you how to use these popular metrics correctly.

The Complete Guide to Direct Traffic in Google Analytics : This article covers a very specific niche topic, but also an important one! Learn why that direct traffic in your analytics platform isn't what you think it is.

SEO Analytics

Make Facebook's Algorithm Change Work For You, Not Against You

Recently, many page admins have been experiencing a significant decrease in Total Reach—specifically, organic reach. For pages that want to keep their ad budget as low as possible, maximizing organic reach is vital. To best understand how to make a change like this work for you, and not against you, we need to examine what happened—and what you can do about it.
SEO Analytics

How to Calculate Share of Voice for Organic Search

In today’s post, I am going to be tackling a classic marketing measurement: share of voice. Share of voice is a way of measuring an amount of advertising presence or strength for a particular brand or product, or essentially: how much is our brand or product talked about compared to our competitors? The beauty of the internet is that we have a way of measuring how much we are being talked about, or what percentage of our audience’s attention we have.

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SEO Analytics

5 Actionable Metrics To Track On Your Marketing Dashboard

The problem with Analytics is that there is too much data and most people don’t even know how to get started. Staring blankly at your visitor count may be interesting, but it’s not much use unless you can actually take action on it. One great way to reduce your procrastination and ensure that you actually use Analytics effectively is to set up a marketing dashboard.

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