Social Media
From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.
We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.
Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.
How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.
How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.
Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.
Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.
A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence
YouTube is a huge search engine in its own right, and growing your presence there can be valuable for your brand, your presence in organic Google SERPs, and more. Check out this guide that walks you through methods of setting up and growing your YouTube presence, as well as tool suggestions and pro tips along the way.
Should SEOs & Content Marketers Play to the Social Networks' "Stay-On-Our-Site" Algorithms?
Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what's an SEO or content marketer to do? This edition of Whiteboard Friday goes into detail on the pros and cons of each approach, then gives Rand's recommendations on how to balance your efforts going forward.
9 Predictions for SEO in 2018
For the past ten years, Rand has made a set of predictions for SEO in the year ahead, and for all ten years he's been largely correct. Check out what he got right in 2017, and pay close attention to his predictions for 2018 — they're doozies!
Building a Community of Advocates Through Smart Content
Having strong brand advocates can help insulate your brand from crisis, lead to referring links and positive media coverage, and help you create content for your brand. Learn how to develop advocates for your brand in this post.
Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach
You've spend too much time and effort on content creation to share it only once. Check out 4 smart strategies you can implement today to improve the reach of your existing content.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic
Nearly all of us tweet links to our content, but we're often lacking the knowledge of how to make that work most effectively. In today's Whiteboard Friday, Tara Reed of appswithoutcode.com walks us through the three primary parts of her strategy.
Reach and Influence: Your First Marketing Priority
The concept of the search box is likely to disappear in the next 5 years. Build a change-proof content strategy via a renewed focus on your reach and influence.
The Battle for Traffic: Organic SEO vs. Social Media Marketing
It's that age-old question: does social media marketing have an effect on organic SEO? In her analysis of five popular blogs in each niche, Alexandra Tachalova comes to a conclusion. Read on to learn more.
How to Build a Facebook Funnel That Converts
Are you getting the most out of your Facebook ads? In this guest-hosted Whiteboard Friday, Ryan Stewart outlines his process for using remarketing and targeted content creation to boost conversions.
What's the Real Relationship Between Organic Rankings & Social Shares? (Hint: They're Related, But Not the Way You Think)
Why do top-performing posts often also have a high number of shares? What exactly is causing these observable correlations? Larry Kim shares the results of his study and delves into answering these burning questions.