Whiteboard Friday
Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Brand Entity and SEO : Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2025 : Chima shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
9 Tips to Integrate Organic, Paid, and Content
If you missed her talk this year at MozCon 2019, here's your chance to make up for it! In today's edition of Whiteboard Friday, Heather Physioc shares her framework for successfully integrating your organic, paid, and content practices for a smoother search experience.
Aren't 301s, 302s, and Canonicals All Basically the Same? - Best of Whiteboard Friday
The answer is unequivocally no. In this fan-favorite Whiteboard Friday, Dr. Pete explains how bots and humans experience pages differently depending on which solution you use, why it matters, and how each choice is treated by Google.
How to Target Featured Snippet Opportunities — Best of Whiteboard Friday
Once you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it?
How to Make a Technical SEO Recommendation
After you've put in the work with technical SEO and made your discoveries, there's one thing left to do: present your findings to the client and agree on next steps. Benjamin Estes presents his framework for making technical recommendations to clients and stakeholders to best position you for success.
How to Deliver JSON-LD Recommendations the Easy Way
When you work with large clients whose sites comprise thousands (or hundreds of thousands) of pages, it's a daunting task to add the necessary markup. In today's Whiteboard Friday, we welcome Sergey Stefoglo to share his framework for delivering JSON-LD recommendations in a structured and straightforward way.Level Up Your SEO Skills With Our Free Training
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The Easiest PR-Focused Link Building Tip in the Book
Focused on new link acquisition for your clients or company? Link building is always a slog, but Rand has a PR-focused tip that makes it much easier to find people and publications that'll cover and amplify you. Check it out in this week's edition of Whiteboard Friday!
How to Strategically Think About Technical SEO
Have you considered that the way you think about technical SEO could be hindering or helping your success? Ben Estes shares his agency's tried-and-true framework for tackling technical SEO quandaries strategically.
7 Epic SEO Title Tag Hacks for Increased Rankings + Traffic - Best of Whiteboard Friday
Title tags can have a huge impact on your click-through rates when optimized correctly. In this Whiteboard Friday, Cyrus shares how to use numbers, dates, questions, top referring keywords, and more to boost your CTR, traffic, and rankings.
How to Make Money with SEO in 2019
Sketchy, manipulative practices and simple, straightforward tweaks no longer do the job — to be successful in 2019, you need to be smart, strategic, and in tune with what searchers want. Rand Fishkin outlines three steps you need to have down if your goal is to improve your bottom line with the help of SEO.What Your Google Tag Manager Container Should Contain
Agencies, are you set up for ongoing Google Tag Manager success? Make your future self happier and more productive by setting up your GTM containers the right way now. Dana DiTomaso shares more tips and hints in this edition of Whiteboard Friday.