Whiteboard Friday
Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Brand Entity and SEO : Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2025 : Chima shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
Log File Analysis 101
Log file analysis doesn't have to be intimidating. Learn how to get the most detailed insights about what Googlebot is doing on your site in this week's Whiteboard Friday.
How to Create a Local Marketing Results Dashboard in Google Data Studio
Do your local clients understand exactly whether and how you're making them money? Learn how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish.
Faceted Navigation Intro
Faceted navigation is a common solution for e-commerce sites, but managing it on the SEO side can quickly spin out of control. In this week's Whiteboard Friday, get a refresher on what faceted nav is and why it matters, then dive into a few key solutions that can help you overcome its obstacles.
Surprising SEO A/B Test Results
Not every logical optimization made for SEO actually has positive results. In this week's edition of Whiteboard Friday, Will Critchlow explains what A/B testing for SEO entails and describes the surprising results he's seen that prove you can't always trust your instinct in our industry.
SEO Maturity: Evaluating Client Capabilities
Clients aren't always knowledgeable about SEO, and that lack of understanding can get in the way. In this Whiteboard Friday, learn how to score your clients' search maturity and start moving past what's keeping you from doing your best work.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
SEO "Dinosaur" Tactics That You Should Retire
Let's admit it — many of us still practice outdated SEO tactics in the belief that they still work. In this week's Whiteboard Friday, Rand sets us straight and offers up a series of replacement activities that will go much farther toward moving the needle.
Do You Need Local Pages?
Whether or not you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Tom Capper shares a 4-point process for determining whether local pages are right for you in this week's Whiteboard Friday.
Calculated Fields in Google Data Studio
Google Data Studio is a powerful tool to have on your side. Dana DiTomaso takes us through how to use calculated fields in Google Data Studio to uncover more value in your data and improve your reports.
Reputation Management SEO: How to Own Your Branded Keywords in Google
A searcher's first impression happens on Google's SERPs, not your website. In this Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively.
What Do SEOs Do When Google Removes Organic Search Traffic?
We rely pretty heavily on Google, but some of their moves lately have made doing SEO a lot harder. What organic opportunities have been taken away, and what are some potential solutions? Rand covers a rather unnerving trend in this week's Whiteboard Friday.