Whiteboard Friday
Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Brand Entity and SEO : Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2025 : Chima shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
How to Craft the Best Damn E-commerce Page on the Web
From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page in today's Whiteboard Friday.
Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture
Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In today's Whiteboard Friday, Rand weighs the pros and cons of each approach and shares some tips for improving your processes.
How to Build a Facebook Funnel That Converts
Are you getting the most out of your Facebook ads? In this guest-hosted Whiteboard Friday, Ryan Stewart outlines his process for using remarketing and targeted content creation to boost conversions.
Penguin 4.0: How the Real-Time Penguin-in-the-Core-Alg Model Changes SEO
Penguin 4.0 has finally rolled out as a core part of Google's algorithm. In this Whiteboard Friday, Rand explains Penguin's past, present, and future, offers his analysis of the rollout so far, and gives advice for going forward (hint: never link spam).
Optimizing for RankBrain... Should We Do It? (Is It Even Possible?)
RankBrain is unlike any of the classic Google algorithms we've dealt with in the past. In today's Whiteboard Friday, Rand tackles the question of what RankBrain actually is and whether SEOs should (or even can) optimize for it.Level Up Your SEO Skills With Our Free Training
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How to Appear in Google's Answer Boxes
Featured snippets are here to stay, and they're proving to be an important goal in the never-ending quest for rankings. In this Whiteboard Friday, Rand explains the 3 types of featured snippets and how you can best position yourself to grab those coveted spots in the SERPs.
How To Support Data with Real-Life Interviews
We have analytics, so are interviews still important? In today's Whiteboard Friday, Onward's Rebekah Cancino shows us just how important they are, and how you can get the most from them.
Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore
From where to how to when, there are a number of erroneous claims about link building floating around the SEO world. In today's Whiteboard Friday, Rand sets the record straight on 8 of the more common claims he's noticed lately.
Why It's a Bad Idea to Only Create Content for Your Specific Target Audience
We need to think about a broader spectrum of content than "what our target audience wants." In today's Whiteboard Friday, Rand covers the nuance we should all have in mind when figuring out what content to create next.
Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations
Have you been ignoring local link and citation building because you're an online-only or non-local website? In today's Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus.