The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Guide to Setting up Advanced Segments in Google Analytics for Complex Brand Names
This is a step by step guide to setting up Brand and Non Brand keyword segments for a complex brand – when you have multiple brand keywords and where your brand keywords mirror your non brand keywords. I have used the example of a client with a number of sub brands to demonstrate. Pay attention to the difference between AND and OR statements in the examples....
Tactics for Early Adopter Marketers on Google Plus
Roger Mozbot invited you to join him on Google+! Well, he would, if he had an account. Unlike the rest of us, he's waiting until it comes out of beta, a wise decision considering some of the problems the social network has faced in the past weeks. On the other hand, there's a lot to like a...
Putting the "Customer" Back in Acquisition
I hope you all don't mind me straying from the usual a bit here today. Instead of a specifically SEO-related post, I instead want to tackle a related science, the art of "acquiring" and what that means in marketing.
Whoa... Can Query Volume Directly Influence Rankings?
I was lucky enough to recently speak at the MozCon conference in Seattle, and during my talk one of the points that I covered were some experiments that I’ve conducted with query volume in Google, and how this affects various parts of the algo.
A Theory About Google: Authenticity and Passion as Ranking Signals
I look at a lot of search results every week, trying to parse out why some are ranking higher than others, what Google + Bing are adding to the results and where we might better add value with software. I still feel a serious addiction to mysteries in the search results and can't help but play detective (even when I know I should be doing other work). Over the past 6-9 months, I've been getting...Level Up Your SEO Skills With Our Free Training
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Better Understanding Link-based Spam Analysis Techniques
Understanding the basics of link based spam detection can improve your understanding of link valuation and help you understand how search engines approach the problem of spam detection, which can lead to better link building practices.
Replicate Google's Panda Questionnaire
Want to avoid the next Panda Update and improve your websites quality? This week Will Critchlow from Distilled joins Rand to discuss an amazing idea of Will's to help those who are having problem with Panda and others who want to avoid future updates. Feel free to leave your thoughts on his idea and anything you might do to avoid Panda.
5 Tips for Meeting Online Friends IRL
Sometimes, social media can be anything but social. In honor of Mozcon, I offer 5 tips for turning online connections into IRL relationships.
Brand New Open Site Explorer is Here (and Linkscape's Updated, too)
This morning at Mozcon, I announced the launch of Open Site Explorer v3, a long-awaited upgrade to one of the most popular marketing tools on the web. I'm more than a little excited about all the progress, hard work and remarkable features that are included in this upgrade, so let's get right to them.The first thing you'll notice is the new d...
Leveraging your SEO for Search Retargeting
Here at Moz we work hard to break down those silly silo things (frankly they scare us). We believe that the different pieces of marketing should constantly be communicating with each other. Cyrus (our SEO lead) and I try to communicate on what we are seeing, where we might be overlapping, dropping the proverbial ball and so on and so forth. We know that leveraging each person's daily activities for maximum impact is the key to any company's success.