The Moz Blog

An Analogy Filled Explanation Of SEO For Kids

Howdy Mozzers! I am a long time (ish) reader, but this is my first ever attempt at a post on here, my previous SEO blogging has all be targeted toward potential clients with little to no SEO knowledge at all, so stepping up to you guys is like going from Southport FC to Manchester United, or (insert similar analogy regarding Hockey/Basketball/Toe Wrestling - yes ...

Announcing the Conference Crasher Giveaway: Enter & Win!

You know all those times you've had to save a search on Twitter so you can keep up with, yet another, search conference you couldn't afford attending? Well no more my friends! We have partnered with some premier search and social conferences and compiled a dozen full-conference passes to give away! Here at the MozPlex we know how important it is to get out there and expand your search marketing...

6 Extreme Canonical Tricks

In a follow up to my catastrophic canonicalization experiment, I take on 6 new, extreme challenges. Some work, some don't, and we all learn along the way (except me).

Presenting the #MozCon 2011 Agenda

Over the past couple months, we've had lots of people asking about the full agenda for MozCon. Well my friends, I'm super excited to announce that the agenda is complete! As Rand ...

5 Warning Signs of a Bad SEO Client

I just walked away from a lot of money. After two months of research, proposals, and negotiations I turned down a deal that would have brought my freelance income to a new level. But I would have been miserable. My prospective client had no shortage of funds. There was nothing shady about their business. I just didn't want to deal with them. I used to say "...

Make Facebook Comments Box Indexable by Search Engines

Dear SEO friends, Recently I considered implementing the Facebook Comments Box in several sites. I tried to consider the pros and cons. The obvious pros were (there are more): By default comments will be posted to the user's wall (though they can disable this)...

Google PageRank: Still Relevant After All These Years

When Larry Page and Sergey Brin invented the PageRank algorithm way back in the late 90s, they struck gold and were smart enough to found Google to capitalize on its very real potential to change search. For many years Google even told us the PageRank number for each web page...

Does Google Use Facebook Shares to Influence Search Rankings?

Does Google use Facebook shares to rank search results? This post examines some recent modeling and attempts to separate correlation from causation.

Why Clients Have the Same Issues/Questions - It's Not About SEO... But About the People!

I really enjoyed the recent Whiteboard Friday about Top 5 SEO Questions from SEOmoz customers and I was surprised by mainly two things: 1. Most of the questions were basic

11 Analytics Metrics That Are Actionable

Last month I spoke at SAScon in the UK on the topic of getting actions from analytics. It's something that I feel quite strongly about so I wanted to write a post on here to talk about it a little and expand upon what I talked about at SAScon.The key question I want to answer is -"What key metrics should I be tracking?"I can break the answer down pretty quick...

Link Building Management

I love freestyle link building. There is hardly anything more satisfying than getting in the zone and branching out into countless search iterations plucking opportunities one by one, thinking of great content ideas, implementing it, sending it out and watching it hatch. This article, however, is not about that. Instead I will take you through methodology evolved within ...

SMX Advanced: Andy Atkins-Kruger Talks International SEO and Yandex

When most of us talk about SEO, the search engines we implicitly refer to are Google and Bing/Yahoo, but that's about it. Do you know which of these search engines is most popular in Russia? Neither! The largest search engine in Russia is Yandex, with millions of users and more market share than eithe...