The Moz Blog

How To Sniff Out An SEO Rat: Protecting Your Brand and Your Wallet

With all the discussion of individuals ratting out websites and or certain SEO companies you probably think this post is about just that. Don't worry, you can breathe a sigh of relief, I wouldn't waste yours nor my time with such a post. However, I...

8 Methods + Lots of Tools for Getting to Know Your Audience

You provide something specific: That might be a product, a service, a trustworthy source of information, a community space… And you know exactly what your audiences may be searching for to find your wares. But do you know what they really want out of you? Do you know how they really feel? Do you know what they want more of or less of in your industry? Do you know what they like or don’t like on your site or your competitor’s sites? Do you know what they think about your new product launch? If you knew this information, how could you use it to improve your products or services?

New Edition of the Ranking Factors for 2011 is Now Live!

Since 2005, SEOmoz has released a new version of the Search Ranking Factors survey every two years, a piece of content that many in the SEO world have used and referenced. This year, we've continued that tradition and added a whole new element of research, comparing the aggregated opinions of 132 SEOs around the world with correla...

Schema.org - A New Approach to Structured Data for SEO

Just every now and again, search engines love to throw our merry band of SEO types the occasional curveball and keep us on our toes with new toys or updates. Yesterday was one such day for the world of structured data in web page design.

Project Management Tips for Marketing Teams

Time management is one of the toughest parts of any job, but in web marketing, it's impossible to do your job if you can't manage your projects. Since web marketers are wearers of many hats, it's helpful to collaborate, regroup, and organize often enough to keep on top of things. In th...

The Tweet Effect: How Twitter Affects Rankings

The advent of social media has brought a host of changes to the SEO industry, and online marketing as a whole. You would be hard-pressed to find a business with a decent online presence that does n...

An SEO's Guide to HTTP Status Codes (An Infographic)

A visual guide to the HTTP status codes that really matter to SEO (200, 301, 302, 404, 501, 503). Half infographic, half cheat-sheet, half man, half bear, half pig.

Head Smacking Tip #20: Don't Ask Sites for Links. Find People and Connect.

Many of us trained in the ways of classical SEO are familiar with the link building process:Step 1: Find relevant sites from which to get a link.Step 2: Search for contact information (email or phone number).Step 3: Get in touch and find a w...

Actionable Link Building Strategies

Today I wanted to talk about some actionable link building techniques that you can go away and start using straight away. I appreciate how difficult it can be to implement some of the link building techniques we talk about here, so I wanted to cover some which many of you should be able to use straight away.The first two techniques involve some software called ...

Competitive Link Analysis Tips Using Open Site Explorer- Whiteboard Friday

We all want to build up the reputation and authority of our websites and this week Rand discusses some competitive link analysis tips using Open Site Explorer. He talks about how to avoid some common pitfalls when trying to get similar links that your competitors have and give you a few good ideas on how you should be doing it. If you have any tips that you can share with the community on how you do competitive link analysis, please feel free to share those in the comments.

Big Update to the SEOmoz Toolbar for Firefox!

I'm happy to share a bit of good news to all of you who use our Firefox toolbar; we have just launched the MozBar V2 . This is the biggest update we have made to the toolbar in the past year, and includes a bunch of new features, big and small: 1. Enhanced link and keyword highlighting We have always offered ...

Four Lessons From Teaching a Practical Class on SEO (with Slide Deck)

I recently had the opportunity to give a lecture on SEO to 2nd year students at Birmingham City University. It was in computer room with every student having access to a computer during the lecture. This gave me the opportunity to get students to actively Google and discuss ...