The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Cross-Domain Canonical The New 301?
About a year ago Google announced the release of the canonical tag to the SEO world. The canonical tag helps in solving issues with duplicate content by letting Google know that pages with the tag are copies of the original page. Now we can do this across different domains to let Google know where the original content originated from and give credit to the original content owner.
How to Create Presentations Like Rand
Has anyone else noticed that Rand's presentations are getting better and better recently? Obviously he's been a great presenter for a long time, but I've noticed him upping his game recently particularly in the quality of the decks themselves. I obviously have a vested interest in watching how Rand does things. I am once again going head to head with him in Boston at our upcoming conference and again in Seattle at Mozcon in July.
Fat Pandas and Thin Content
The Panda update hit hard, and we've heard a lot about thin content. Here are 7 definitions of "thin" and what to do about.
10 Super Easy SEO Copywriting Tips for Improved Link Building
Want to know the secrets of SEO copywriting? Compare the two posts below, both written by the exact same SEO expert and each containing around the same number of words. Without knowing the subject, can you guess which post earned more links?
Optimizing Your Google Places Page
As increasing number of searches have local intent behind them, Google is showing Places listings in many more SERPs. This presents an opportunity to either gain a spot on the first page for many businesses or to gain more space on the first page for companies already ranking on the first page. Here are five t...Level Up Your SEO Skills With Our Free Training
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Correlation Data for SEO and Social Media Analysis - Part 2
Last week, Rand discussed the importance of correlation data in general and how you can use it for SEO research. It's a lot easier to get things done if you know which tasks are high priority and which are low, and correlation data can help. This week, Rand finishes...
Static Marketing: Generating Force Multipliers for Great Content
Marketing is best dissected into two easily digestible states, as the dichotomy of these states, static marketing and active marketing, form the clearest view of the failures many marketers make. Some of these mistakes may seem minor, but at scale, they make for tectonic marketing failure, as I will discuss in more detail in this post...
Improving Reporting Efficiency and Relevance
Hey Mozzers! A quick introduction for those of you who don't know me: my name is Sam Crocker. I work for a global media agency called OMD and am based in London. In addition to our work on (primarily) enterprise SEO clients we also occasionally find time to work on our search and social blog. I am an avid consumer...
Putting the "Experts" Back in Expert Authoring
Whether you call it "Panda", "Farmer" or the "Anti-Demand-Media" update, Google is clearly making a push to reward "better" content. So the question becomes, how do you acquire better content? Buy It One of the reasons that content farms were started in the first place is because quality writing is expensive. Good writing re...
PRO Q&A Forum Upgrades & Changes
Well hello there friends, it's been a few weeks since we've chatted about our new PRO Q&A forum. To be honest, over here at the MozPlex we've been pretty blown away by the volume and amazingness of both the questions and answers going on in there. Every one of you who has jumped in deserves a huge round of applause! We've been getting great feedback and have heard from a number of pe...