The Moz Blog

The Five Least Important Ranking Factors

This is my first YOUMoz post so please bear with me if I bore you to death. Everyone in the SEO industry seems to have this odd fascination with discovering the most important ranking factors employed by search engines. I even remember at SMX Advanced a year or two ago in Seattle that

Facebook + Twitter's Influence on Google's Search Rankings

Since last December's admission from Google + Bing's search teams regarding the direct impact of Twitter + Facebook on search rankings, marketers have been asking two questions: What signals are Google + Bing counting? How much influence do these social signals have...

SEO Conference in Boston - May 16th/17th 2011

We're bringing our conference series to the East Coast. You can now book tickets for Pro SEO Boston 2011 - on the 16th / 17th May. We've brought together the most advanced speakers we can find for two days of actionable, tips-based content and new stuff you've never seen before. You'll see Rand and me battle it out in another head-to-head as well as a load of brilliant speakers bringing their "A" games.

The Story of SEOmoz

This is the story of SEOmoz, as I have heard it by sitting in the first row of a small but very attentive audience at the LUISS University in Rome, Italy. The storyteller is Rand Fishkin himself, the father and founder of an SEO company which has become synonym of high value tools and services, competence, and a natural inclination to share valuable information before asking something in return.

SEOmoz Feature Preview: The SERP Analysis Report (Please Share Your Feedback!)

First of all, thanks to everyone who played along with our little April Fool's prank last week. I apologize if we made the tool seem a little too real. As penance, I thought I would offer a sneak peek at a new feature that is still in the advanced planning stages.I've heard from many SEOs that one of their more time-consuming tasks is the generation of spreadsheets to analyze why certain..

White Hat SEO: It F@$#ing Works

I hate webspam. I hate what it's done to the reputation of hardworking, honest, smart web marketers who help websites earn search traffic. I hate how it's poisoned the acronym SEO; a title I'm proud to wear. I hate that it makes legitimate marketing tactics less fruitful. And I hate, perhaps most of all, when it works. Here's a search for "buy propecia," which is a drug I actua...

Using Tools & APIs To Track Your Social Media Strategy

Social media is becoming increasingly important for SEO. Just in the last week we've seen the launch of Google +1 and early correlation data showing Facebook shares are highly correlated with rankings. In this post I'm ...

Crawler Face-off: Xenu vs. Screaming Frog

Sometimes, you just need a desktop crawler to get the job done. In this post, former champion Xenu takes on newcomer Screaming Frog.

Retargeting: What It Is & How to Use It

I've wanted to write this post for a couple weeks now. The topic of retargeting and remarketing is hot, hot, hot. As more blog posts get written and more resources get pushed out, there still seems to be quite a bit of confusion around what it actually is, and how it is different from regular display media buys. This post is meant to help with that confusion and hopefully leave everyone w...

How To Manage Twitter: Do It Your Way

These days it seems like every time we turn around someone is telling us how to manage our Twitter account(s). Whether they're talking about managing a business, a community or even a personal account, I sort of feel like I'm always being told what to do. Sadly, as my mother knows very well, I usually don't take well to being told what to do. This is especially true when it comes to social medi...

The Pros and Cons of In-Page Analytics

Google In-Page Analytics is one of the most intriguing and impressive features of Analytics. Having been around for a few months in beta, now seems like a good time to take a look at the pros and cons of the tool. What's good about it? What doesn't work? What could be improved?

One Year Later: Changes in SEO

It's been a year, one calendar year since I joined Distilled. My first task was to write the post for SEOmoz as the rest of the office was going to be out on holiday. (Hi guys, bye guys ...) So I geared up to write my first blog post on SEOmoz, as my others were always YOUmoz posts. ...