The Moz Blog

Which Link Metrics Should I Use? Part 2 of 2

We all know that, at first, it can be really difficult to decide what the most valuable link metrics are and when to use them. Last week, Rand outlined and defined a variety of metrics that are used to assess the respective values of domains, pages, and links between them. This week, he's back with the stunning conclusion: how to actually use these link metrics in your research and...

Link Anatomy - Understanding The Value Of A Link

Far too many of us in the SEO industry tend to think in absolute terms. You are either White Hat or Black Hat, this works or it doesn't, this link is amazing or it is worthless...you get the point. This is dangerous thinking because if something isn't absolutely perfect or golden, we tend to evaluate it as useless. In nothing is this more obvious than in link building. Link...

Weed Out Your Lowest Performing Pages [Panda Strategies]

This morning I set myself a challenge. Using some inspiration from recent excellent ideas, strategies ...

Information Architecture, Faceted Navigation & Duplicate Content (Oh My!)

Whenever I kick off a new project with a client, they are typically very interested in how I might be able to get them some lovely links. They’re also pretty keen for me to create them some lovely shiny content. Sadly, most aren’t too interested in information architecture. Many don’t realise how important it is...

4 SEO Presentations w/ Tips, Graphics + Data You Can Use

NOTE: All of the slide decks in this post are free to download and distribute, as are any of the stats/graphics in them (please reference the source if you do). Hopefully they'll be helpful learning tools and will make your deck-building processes easier than mine have been! The past few weeks have been a whirlwind for me, and they're not slowing down anytime soon. Just 2 weeks ago, I je...

Build Your Social Media Embassies

Came across a great analogy recently - your social media profiles are your embassies in distant lands. Here are 6 ways to build those embassies.

Evangelizing a Data-Driven Culture

Imagine this scenario: It's Monday afternoon, you just spent the first half of your day wading through last week's stas, comparing metrics, data-mining for the greater good, and assembling it into an easy-to-digest summary that speaks to the stats of your company. You sit back, finish off your second (or fifth) cup of coffee, and hit "Send" on the all staff email alias. M...

Headsmacking Tip #18: Use Discussion Search as Competitive Intel

Most of us in the search field have likely seen the addition of "Discussions" to Google's search options. It lets searchers specifically target either forums or Q+A sites for their queries (or both, by default), and it's a gold mine for competitive intelligence and research....

Defining Your True Competitors

Businesses seeking SEO often know who their real world competitors are but don't have a good idea who their competitors are in the SERPs. I examine one powerful method to figure this out.

Link Building London: Absolutely Remarkable

I have attended an extremely large number of SEO-focused events in the past 7 years, planned and run seminars and training myself, contributed keynotes and sessions to major conferences and yet, I believe Distilled's Link Building day in London has just, in my opinion, grabbed the title of "best single day of content" ever at an SEO event.In the past, I've been impressed in par...

7 Essential Google Intelligence Custom Alerts That Keep Me Sane

As a data analyst tracking more than 300 websites, the numbers are simply stacked against me. It's hard to give each and every site meaningful attention. Thankfully, the vast majority of these sites don't require active analysis, but I still needed to devise some kind of system that would let me know when something was afoot. Enter Google Intelligence. One of the fabulous things about I...

Sharing Everything I Learned As A Top-Tier SEO Consultant at SEOmoz

Prepare to stay out late, polish your dancing shoes and crank up the music. Today, I am very excited to announce that after almost two years, my book explaining everything I know about SEO is finally publicly available! And the crowd goes wild! ...