The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Restricting Robot Access for Improved SEO
Left to their own devices, search engine spiders can generate a whole slew of issues. Are you doing everything you can to guide bots through your website and make the most of each bot visit?
Traffic Source Diversity is Essential for Successful SEO
I recently created some custom filters in Google Analytics to illustrate SEOmoz's traffic over the past 12 months: SEOmoz's Traffic Sources Distribution...
Scaling White Hat Link Building - Scaling Content
The topic of my presentation at our upcoming link building conferences is "scaling white hat link building". One of the angles that this relies upon, in many circumstances, is what I call "scalable content". In today's post, I wanted to expand a little bit more on some of the ideas I have been having in this area and how I think it can power link building campaigns at scale.
The Question About The Reputation Of The SEO Industry
Lately the blogosphere is filled with posts about the reputation of the SEO industry and examples about how some SEOs resort to unscrupulous practices of buying links and black hat methods to reign superiority in SERPs. Nowadays, every Tom, Dick and Harry has a we...
What Keywords Do I Rank For?
Ever wondered how to find ALL they keywords that you rank for? Turns out, it's a lot harder than you might think.
Inbound Marketing Attracts Millions from Google, Salesforce and Sequoia
Today, Google Ventures, Sequoia Capital and Salesforce.com made a massive investment - $32 million - into Hubspot, the company at the forefront of the Inbound Marketing movement. Hubspot's had impressive growth, reaching more than 4,000 customers in their 4 years on the market. The founders, Brian + Dharmesh, authored an ...
SEOmoz Website Update - Making it Easier to Get From Here to There
As part of a series of SEOmoz self improvement efforts, we are happy to announce another update to the site! As you've probably already noticed, we just launched a brand new SEOmoz header, footer, and, with these, new navigation. Changing navigation is a tricky business; and if done poorly, can lead to more harm than benefit. We concidered this risk when starting this project, but agreed t...
How to Build Links with Infographics
It should be no surprise that infographics aquire links. I’m about to tell you exactly how I’ve gotten clients hundreds of thousands of content views, thousands of social shares, and hundreds of links.
Decolar.com, the Major Brazilian Travel Site was Banned from Google
Recently, the largest Latin America travel website, Decolar.com (also known as Despegar) has just been from Google results due to Webmaster Guidelines violation, resulting in a big buzz in the Brazilian SEO community. The first tweet about the case was from Flavio Raimundo, pointing to the site:decolar.com Google Results page:
Bing's Duane Forrester on Webmaster Tools, Metrics, and Sitemap Quality Thresholds
This week we are thrilled to have a special guest joining us for Whiteboard Friday: Duane Forrester, a top-of-the-line SEO who went over to the other side of the fence and now works at Bing's Webmaster Project as the Senior Project Manager. Duane discusses Webmaster Tools, metrics, and some important and exciting news about sitemap quality thresholds...