The Moz Blog

Where's The Love, DMOZ?

There was once a directory called DMOZ, which shone forth like a beacon of glorious link-light. From all across the realm, downtrodden webmasters would travel to pay homage to the ones called Editors.

The Noob Guide to Online Marketing (With Giant INFOGRAPHIC)

“Get me to page 1 of Google, while emailing our customers a bi-weekly newsletter, engaging influencers on Twitter, maintaining a captive Facebook audience, capturing new leads, and putting out 3 blog posts a week.” Harsh? Yes. Familiar? Definitely. Everything a Non-Marketer Needs to Take a Business from Zero to Hero Online What you are ab...

Keyword Research - Using Categories to Make Your Process More Actionable

Most SEO’s don’t like doing keyword research. It’s data intensive, requires some heavy lifting with Excel, and, let’s be honest, feels a bit like guess work. This post aims to help a lot with that!

Training Tips for SEOs

Running well planned training sessions can be a great way to build the credibility of SEO at the same time as educating your organisation. But if you don’t put the effort in it can look unprofessional and sloppy. Who’s likely to care about implementing good SEO if you don’t even look like you care about it yourself?

The Bing Sting Facts: Why Bing Isn't Copying Google

For anyone who hasn't been following this week/last week's whole Google and Bing copying and not copying saga, let me fill you in. Google noticed late last year that Bing were showing the same result as Google for a misspelled query (torsorophy which should have been spelt, tarsorrhaphy). But Bing showed no spelling correction in their result. The news was broken via Danny Sullivan in another great investigative journalistic pieces.

International SEO: Where to Host and How to Target

International SEO is big business, and big business equals big websites. It can be really confusing when you have to cater to a target audience that is the entire world: you know that people from different countries and cultures are going to be looking for different things. We've had a lot of PRO members' Q&A questions come in about this issue lately, so this week, Rand helps us ...

The Nature of the "100-link Limit" of Google

SEOmoz is one of my favorite places to have some SEO fun time, because you can always find sparkling ideas about SEO there. Today Dr. Pete wrote a post titled How Many Links Is Too Many? and explained why we shoul...

State of the Community

Every now and then it's important to take a good look at your community, see where you stand, remember where you've been and take a look at where you're going. Today I wanted to take the time to do just that. Over the next month-ish we have a number of changes and additions happening to the SEOmoz Community that I wanted to let everyone know about. I also thought it would be fun to take a look at our community from a numbers perspective.

Corporate SEO - Link Building by Letter

There are countless ways of contacting people in search for a link, and in a time when social networking has become the norm - surely there is no place still for the humble written letter? What follows in this post is a...

Summary of the #FutureSearch Talk with Google, Bing & Blekko

Wow. Today has been interesting - I woke up to the news that Bing copies Google search results and I've ended my day watching a live cast debate between Google, Bing and Blekko over on BigThink.This post wraps up some of my thoug...

Common URL Related SEO Mistakes

One of the most overlooked issues of on-page optimisation by clients, and even many SEO agencies are guilty of this on occasion, is a website's URL structure. It is almost becoming my first port of call when taking on a new client, as correcting URLs and how they are formed can be one of the quickest wins a site can achieve. A sites URL structure also underpins all future SEO efforts and is fun...

Is SEO Immoral?

Inquiring Quorites want to know: Is SEO immoral? We search for relevance via the search engine. By learning and manipulating the system to accomplish its goal, SEO makes it more likely that you will come upon a target that is irrelevant. Thereby, wasting...