The Moz Blog

Five Ways to Get Links From Fan Sites

Whatever your site's topic, there are likely to be independent fan sites that overlap with the subjects on your site.
This post has advice about identifying the niches to target and finding appropriate sites to talk to, and then give some tips about how you could get them to link to you.

Step by Step Guide to Interviewing Experts

I have just completed two major projects requiring interviewing. The first being my new eBook where I interviewed 12 experts including Ann Smarty, Tamar Weinberg, Linda Bustos, Marko Saric, Glen Allsopp. And I also interviewed Andrew Warner about how he interviews inspirational business people for his interview site Mixergy.com.

How Organized Spam is Taking Control of Google's Search Results

In the past few months, I have been watching a very unsettling trend unfold in very competitive ecommerce search results on Google. It appears that huge amounts of money are put into place to systematically and successfully manipulate highly competitive search terms in order to sell fake merchandise of almost every bigger brand out there. Some of these sites even...

Interlinking Your Sites

This week Rand dives into a topic that many of you have asked about in our Pro Q&A, “Interlinking my websites, can I do it?” As an SEO you can almost guarantee that you will be asked; “Why can’t I just buy 100 domains and link them back to my website with amazing anchor text and then conquer the world?” Rand give some helpful hints on when it is appropriate to link to your other sites and when it’s not such a great idea. After watching, please feel free to voice your option on the subject and how you deal with interlinking your websites.

Why Is Google Not Using Your Meta Description?

Sometimes, you may wonder where Google gets your search snippets. You can't always control what Google uses, but you can nudge them in the right direction.

Recommendations for Blog Commenting as a Marketing Strategy

Many of us in the web marketing space have a love/hate relationship with the practice of leveraging blog comments as a marketing strategy. On the one hand, it can bring valuable participation and content to our sites and provide an outlet for us to reach other communities and bloggers/comment-enabled communities. But, it's also an endless source of spam and low quality contributions that teeter...

Affecting The Social Graph While Focusing On Link Building

In light of Rand's post on the confirmation that Google & Bing are both peeking at social media metrics and using them to influence rankings, I decided to write a post about how I plan on solving the issue of why so many SEO practitioners have chosen n...

Whiteboard Friday Live - When Keyword Targeting Gets Tough

We'll do it live! For the first time ever, Whiteboard Friday will be broadcast live! Will Rand go crazy? Will the whiteboard fall from the wall? You'll have to tune in to find out!

My Presentation Creation Process

Last year, I created 44 unique presentations, delivered via a variety of mediums - webinars, keynotes, private presentations and conference panels. It's certainly not a skill I've perfect, but it is something I've been asked about quite a bit, so I thought I'd share my methodology and some examples in the hopes that it can help those of you who've learned to love (or at least live with) Powerpo...

How to Do SEO for Sites and Products with No Search Demand

There's SEO challenges, and then there's SEO mountains. In the world of search marketing, perhaps nothing seems more initially daunting than a site/brand/product/entity with little to no search volume. It's not commonplace, but in several sectors, particularly some sites in niche hobbies, the arts, nonprofits and startups, there can be times when what you're producing isn't something people are...

3 Ways to Avoid the First Link Counts Rule

As many tests confirmed, Google algorithm counts only the first link anchor text but during the time some cheats have been tested to get more than one anchor text. Using my seo blog (named Posizioname...

Guide to Competitive Backlink Analysis

Using link data, although it can never be perfectly accurate, allows you to take a more scientific approach to your SEO strategies. How can we leverage link data for actionable insights?