The Moz Blog

7 Predictions for SEO in 2011

It's that magical time of year when all of us who foolishly assumed the mantle of clairvoyance last December check up on our abilities and repeat our arrogant presumption again. Not surprisingly, something compels me to try again, despite the odds, but I am feeling a bit whimsical tonight, so let's make a game out of the prediction practice. For each prediction (mine and others), w...

Excel For SEOs: Manipulating URL Strings with Functions

Over the past few months, I've been preparing a guide with the tentative title, Excel for SEOs: Lessons for Aspiring Ninjas. I've embarked on this great journey because sometime during the #Mozinar back in September I decided that my Excel abilities were far too limited, especially compared to all the smarty pants that were giving great presentations and advice about data analy...

The Truth About Squidoo. What is it Good For?

Hi, fellow mozzers. Today I want to share some of my experience digging into social service called Squidoo. I'm sure many of you have met some recommendations to use this service for link building or online promotion, but I've never seen any good overview of this service from a SEO perspective. What is it, anyway?...

Think the Opposite when Picking Travel Related Keywords

Picking keywords is one of the most important parts of SEO. You want the best keywords with the highest value so you can make the most money. People spend hours looking through analytics tools for the juiciest keywords. This is especially true in travel. After pornography, travel is the second thing people spend money on on the Internet.

Top SEOmoz Posts of 2010

Over here at the mozPlex we thought it would be interesting to take a look at some of our “Best Posts” of 2010. But how do we determine what a best post is? Do we look at the number of thumbs up… or do we care more about traffic generated by the post? Or since we’re SEOs ...

Building Deep Links Into E-Commerce Product Pages

An e-commerce SEO's conundrum: The pages that generate revenue are the ones you hope to rank highly, yet they're the ones to which nobody wants to link. Here are a few ideas to help you get links into product pages on an e-commerce site.

December's Linkscape Update and A Look at the Web in 2010

The Linkscape web index updated this past Wednesday, December 8. You can see new link data for sites and pages via Open Site Explorer, the mozBar, the Web App and Linkscape Classic. This is also one of our freshest a...

SEOmoz Pie Eating Contest Live at Noon Pacific Today!

As 2010 comes to an end we've got a lot to celebrate at SEOmoz, so today we've decided to take a little break and do something completely silly: we're having a pie eating contest, and you can watch the recording now.

Spam Tactics and How They Rank

I am getting constantly frustrated with bad SEO not necessarily pure black hat, but bad linking and bad habits. It also seems like it’s not just me. I would not be getting frustrated if it did not get you results but it does, lets prove that and see which search engines are...

Google Places SEO: Lessons Learned from Rank Correlation Data

In early June of this year, SEOmoz released some ranking correlation data about Google's web results and how they mapped against specific metrics. This exciting work gave us valuable insight into Google's rankings system and both confirmed many assumptions as well as opened up new lines of questions. When...

PPC vs. SEO: Sibling Rivalry at Its Best

PPC and SEO may be siblings, but their contention with one another can run deep. Danny helps us sort out the strife and bring this band of brothers together (and actually keeps his bias out of it, kind of!)

Google + Bing Confirm that Twitter/Facebook Influence SEO

As of yesterday, both Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may have on the link graph). ...