The Moz Blog

An Update to Our Testing on PageRank Sculpting with Nofollow

A couple of weeks ago I published a post titled "Tests Show PageRank Sculpting with Nofollow Still Works" where I argued that a test that I had run showed that nofollow was a legitimate means for sculpting PageRank. When I originally wrote and posted the blog entry, I full-heart...

Explaining SEO, Role by Role

To make a valuable impact, SEO has to be understood by more than just an organisation's search marketers. This post suggests how to explain the concepts, and get buy-in, from different people within an organisation.

Making Website URLs SEO Friendly... and Pretty

Inspired by the Anatomy of a URL post, a pretty URL is great for SEO but requires more from a custom website than installing changing a wordpress setting. Luckily, the setup is not that difficult since most websites have two primary levels of design: a webpage, and a filter. For the technical folks, we will be using a feature...

SEOmoz's Venture Capital Process

In this post, my goal is to walk you through the process we used, the feedback we received and the final results and decisions. Fundraising is a demanding, lengthy, emotionally charged process and something that challenged me personally more so than any other single part of my life in the last 5 years. I hope that by sharing my experience I can help others who start down this road and give you an idea of what to expect. The more knowledge you have, the less fear can hold you up; that’s what this post is here to accomplish.

Blog Reader Census with Hunch

I thought we'd try something a bit off-topic and fun today - Hunch's reader census widget. Go ahead and answer as many questions as you've got time for and we'll publish the results to learn more about the community we're all in: ...

Are Your SEO Resolutions Actionable?

It's that time of year again; the one where we look back on everything we ate during the last two weeks and promise not to do it again in the new year. It's also the time that many of us set new and ambitious goals for our businesses and clients. Unfortunately, while goals are important and ambition can be admirable, we often make the same mistake with our professional resolutions that we do with ...

Dispelling a Persistent Rel Canonical Myth

Lately I've been surprised to hear concerns from a number of SEOs that using the canonical URL tag on the canonical version of the page can somehow cause problems. When I've talked to folks about it, there seems to be confusion that only duplicates should use the rel="canonical" specification and the original must remain rel="canonical"-free. This isn't the case. Let...

2009 in Pictures & SEOmoz's Seattle Meetup on Wednesday 1/6

What a year! From traveling to software development, saying goodbye to old friends and growing the team with new ones, we've had a tremendously exciting 12 months at SEOmoz. To celebrate, next week, on Wednesday, January 6th 2010, we'll be hosting an informal meetup at the Elysian Brewery on Capitol Hill in Seattle, WA. Everyone from...

Broadening my Reading: 10 Sources I've Come to Love

Historically, I've been fairly narrow in what I read in the blogosphere and tech arena (almost all SEO-centric stuff). You can see my Firefox sidebar list here, which hasn't changed much since 2008 with the exception of the blogs and news sections. But, over the past 6 months, I've been b...

WhiteBEARD Friday - 12 Link Strategies of Searchmas

Welcome back to our second installment of this very special WhiteBEARD Friday! Last week Rand Fishclause discussed how the new school way to get links is to give back to webmasters. That's right, you've gotta give a little to get a little. This week, in the spirit of Searchmas©, we're giving you 12 examples of sites that exemplify this new model. From ...

7 Ways to Use the Web Developer Toolbar for SEO

Amongst the plugins I add to any new install of Firefox is the Web Developer Toolbar by Chris Pederick. Obviously, this add-on is chock-full of features that are useful for web developers, but it really does make diagnosing various SEO issues much easier. This list gives the top seven tasks that I find easier, when I have the toolbar installed.

WhiteBEARD Friday - Give and Ye Shall Receive

Ho-ho-ho! Merry Winter to you! In a very special Whiteboard Friday we'll look at the new model for attracting lots of inbound links: giving back to webmasters. Nowadays it's not always enough just to have great content. You've got to give the linkerati value--something that will incentivize them to link to your site. Rand Fishclause discusses how this new model works and then, next wee...