The Moz Blog

Illustrating the Long Tail

The long tail of search demand has been around since the dawn of web search and, since that time, search marketers have been attempting to tap into the powerful stream that high quantities of unique content can provide. I recently came across some great data from Hitwise (about 1 year old, but still highly relevant) showing off just how substantive the long tail can be. Bill Tancer's post ...

Google Link: Command - Busting the Myths

I'm a big Google fan - my wife often sleeps in their t-shirts, I speak on panels with Googlers all the time and I've even got a Google water bottle for working out (which happens all of once a month these days). However, I am NOT a fan of the Google link command, and I'm shocked by the number of folks who operate in and around the SEO and technology industries who haven't realized this. ...

SEO and Social Media Benchmarking

This post should help anyone who has to answer questions like "but what does 'mozRank 5' mean?" It carries SEO benchmark data with metrics for around half a dozen sites from ten different niches, followed by social media benchmarks to give an idea of the impact and influence of votes and people on three social media sites.

Whiteboard Friday - Content & Technology Licensing

Looking for a super-powerful tactic to build lots of high-quality links? Well we've got a winner for you! Licensing your content and/or data can be an immensely powerful, highly scalable strategy for building powerful links and brand awareness alike. It's incredibly effective for folks who have quality content or data and want to leverage that material into a great link building solution.&nb...

The NEW Advanced SEO Training Series: Tips, Tricks & Tactics now Available on DVD

Ready to upgrade your SEO skills, learn actionable new strategies, and get ready to make 2010 the year you totally rock online? Well, we've got just the thing to help you finish out the year with the latest tactics to take your SEO to the next level. That's right, the SEOmoz Advanced SEO Training Series is back with an all new DVD Series: ...

Whiteboard Friday - Special Wednesday Edition: Link Growth Patterns

Happy Wednesday, Whiteboard Friday Fans! You may have noticed that there was no new Whiteboard Friday on, well, Friday. That's because a sizable battalion of the mozSquad went to Vegas for PubCon and, alas, I didn't bring the camera with me (it's actually prohibited by law--what happens in Vegas, and all that). Nonetheless, Rand and I feel horribly guilty about leaving you sans-WBF ...

5 Simple Tips for Better SEO Value from Your Feeds

I've been connecting with a lot of site owners who are re-entering or ramping up their efforts in the blogosphere. I suspect this has something to do with the focus on content creation + linkbait in the SEO world's dialogue as well as the potential new traffic streams bloggers are feeling from the surge of linking via Twitter. Whatever the case, there's a few critical pieces that can help make ...

Strategies to Spend Money & Earn ROI from Link Campaigns (without "buying links")

Last week at Pubcon Las Vegas, I presented on Linkfluence: How to Buy Links with Maximum Juice and Minimum Effort with fellow panelists Roger Montti (Martinibuster), Aaron Wall (SEOBook) and Todd Malicoat (...

Advanced Link Analysis Charts

I'm going to share some data visualisation tips today that I reckon I could use to beat up on Rand in a presentation-off. We have recently been doing some deep dives into clients' and prospects' link profiles which gave me an excuse to mash up some Linkscape API data in Excel.

This Week in Search for 11/12/09

In a week dominated by Veterans Day news stories and Pubcon coverage, Google and Bing announced several product changing rollouts, as well as some game changing acquisitions. ...

Is Social Media ROI Unmeasurable?

I'm reporting live from Pubcon Las Vegas this week, along with some of the SEOmoz team. To be honest, we’ve struggled a bit with how to cover the conference here on the blog. As someone who only hits a couple of conferences per year, I know how annoying it can be to have to hear how great an event is that you already regret not being able to go to. On top of that, sometimes information that seem...

Headsmacking Tip #16: Meet the Linkerati in Person

We all know about the Linkerati by now - how to identify them, how they're segmented and why they're the secret to SEO. Yet, time and aga...