The Moz Blog

How to Spam Blogs and Possibly Get Away With It

Ok, so you've all read about The Best Spam Submission Ever which was illustrated ever so eloquently (and if you haven't read it, please read it now... uhm well ok after you read this - it's awesomely funny!). As the post mentions, we sift through many YOUmoz entries every day determini...

Do Former Search Engine Insiders Make Great SEOs?

You may have noticed recently that there's a trend of folks who leave search engines crafting their own startups. It made me wonder - how are these individuals doing with the SEO on their own sites? Have they engaged a secret formula that the rest of us don't know to achieve incredible results? Or are they languishing in poor accessibility and SEO tactics gone awry? Since many of these ...

Whiteboard Friday - The Future of SEO

Thanks to a suggestion from @links4legends we're strapping on our jetpacks for a bit of SEO prognostication this week. Rand offers up his take on what the future will bring for search marketers. Will classic, content-based SEO still rule the SERPs? Will the social graph drastically alter how results are personalized? What about qu...

7 Reasons Why You Should NOT Use Google Analytics

1. StatisticsAll these statistics! Traffic, time on the site, bounce rate, oh my! Whatever happened to keeping it to just plain old "hits"? Plus, who possibly has the time to go through all of these measurements?...

CAPTCHAs' Effect on Conversion Rates

Personally I hate SPAM with a passion and I’m sure many of you will agree that you hate it also. Some time ago, I had a client ask me if there was a way for us to eliminate the SPAM that was generated from his web form. I went to the usual places to see if I could find the answer and was a little let down with the solution, that was presented, CAPTCHA. I’m ...

Whiteboard Friday - Market Forces & SEO

What's the right search strategy for your niche? That's the question we're looking at in this week's Whiteboard Friday. Determining which tactics are going to be most effective for your particular situation is critical for search marketers. PPC, SEO, Social, Viral? Sure they all have their advantages, but depending on the marketplace you're in, some strategies may be much more viable - in bo...

TechCrunch Upskirt: Why Michael Arrington Blogs about Porn

In 1970 the total retail value of pornography was no more than 10 million dollars. Today, porn is close to a billion dollar industry. According to Alexa, four of the hundred most trafficked sites one the web are porn sites. Every month there are over million searches made every month for porn related terms and that number is ...

A Giant Leap Forward for Link Intelligence Tools & Data

In the last 10 months, we've taken a number of dramatic steps to improve the link information available to webmasters & SEOs. Today, I'm pleased to announce even more progress in that direction, as well and cover the impressive store of data now accessible. Sections in this post: Linkscape's Web Index Over Time Upgrades to Link Data & Metri...

The Layman's Personal Branding Platform

Personal branding is the art of showcasing your experiences, accomplishments and perspectives. Like many of you, I knew the importance of this but had always put building a personal branding website on the back burner because I didn't think it was very important and because I felt uncomfortable talking about my accomplishments in such an obvious and self-serving fashion. Recently, my view co...

Whiteboard Friday - Visualization

This week on Whiteboard Friday we're looking at visualization. Not the Tony Robbins, Zig Ziggler, positive thinking kind, but rather how to make your web content attractive to users. People on the web consume tons of information everyday, so thei...

Link Consolidation: The New PageRank Sculpting

We've all been bored to tears (or driven to madness) by the PageRank Sculping debate that's arisen since Google's June announcement. But, behind the scenes, a lot of smart SEOs have been working on ways to provide the same benefits that were thought to be conferred by PR sculpt...

Whiteboard Friday - Crawling & Indexing

Crawling and Indexing. Without them you can't rank. If you can't rank, you can't get search traffic. If you can't get search traffic, your online marketing efforts are going to suffer; and in our industry that is a colossal FAIL. This seems like simple stuff we all take for granted, but it's critically important to understand what you must do--and avoid--to make sure your site is re...