The Moz Blog

10 Tips for Getting (or Keeping) Your Next Search Marketing Job

As the economic climate worldwide has shown uncharacteristic elements of strife and turmoil, I've been getting more and more questions asked about finding and keeping a job in the Internet marketing space. As a CEO, and someone who employs quite a few folks, I think I can give some fairly detailed, albeit personal, advice on this topic. So - if you want to keep the job you've got, or ea...

What Will Be the Future of Search ?

We all have our interpretation on what the future of search will be. Will it be more dependent on signals coming out of social media (Twitter, blogs, etc.), or will Google reboot the search mechanism by introducing something entirely new? Here are some points which will have a deep impact on search in the future:

How a Site Redesign Increased Traffic by 515%

We recently redesigned and restructured a website for a client and witnessed a massive traffic spike the day after the new site launched. The traffic has stayed at about a 500% increase for the past month, and appears to be on a continual climb.

Buying Expired Domains: What's the Best Strategy?

Lately I've noticed a lot of questions in Q&A centering on purchasing expired domains. A lot of our members have expressed interest in buying old domains for a variety of prices (some are cheap, some are going for upwards of $50k) and want some advice on what to do with the domains once they've been purchased. I'm no domainer, nor am I an expert in such a business tactic, but I generally recommend one of three different options for an expired domain (and would love to hear more if you've got any).

Newbie Tweaks Title Tags - Improves Rankings

I swear I did not rip the title of this post off from The Onion newspaper! After spending weeks locked in my basement reading SEOmoz with nothing but the light of the computer monitor to see, I decided it was time to try some on-site SEO techniques on my website selling locking mailboxes.

Darren Slatten Sucks - Don't Ever Hire Him

If I had to guess, I'd say this post is going to rank #2 in Google for [darren slatten] before the day is over. That means that anyone who Googles the name "Darren Slatten" will see something like this:

Belated Thursday Roundup for the Week of 4/12/09

Stories, news, and other notable items from the past week: Stephen Tallamy did an interview with the SEO team at Distilled. I love the Mod Squad-esque snapshots of each employee. They're so posh. Joost de Valk wrote up a new guide to Magento SEO. Since the platform keeps evolving, he'll keep it nice and up-to-date for all you nerds. Maybe I need to implement this strategy in order to shave my swim time down a bit...

Whiteboard Friday - On-Site Over Optimization

Yes, there can be too much of a good thing, and that includes SEO. There are a lot of mistakes you can make when trying to optimize your site for your target terms, and keyword stuffing is just the beginning. In this video we'll look at common traps people fall into that can make your site unpleasant for users and unpalatable for search engines. ...

SEO - 10 Things On My Wish/Gripe List

This is my wish list from Google and the other search engines. Rankings should be based more on the content of the site and less on technical aspects (tags, domains, links). The theory is that, as SEO teams, we could devote more time to content, the good stuff that actually benefits the user.

Abstract Link Building Ideas: Desktop Customization Sites

It seems every web developer's biggest concern, excluding keyword density/research, is finding new and innovative ways to create quality inbound links back to your website. While there is no easy-button to begin generating inbound links, there are certainly many abstract approaches and techniques a developer can utilize to make inbound link generation a bit less tedious.

Are You Leaking Juice?

Placing the NoFollow link attribute on your website is a very important SEO factor for on-page optimization. Getting backlink juice to websites isn't that easy for everyone, so we need to make sure the juice flow is flowing properly.

Die Digg-Bar Die, Die! (or Should You Kill the Digg Bar on Your Website)

You'll have noticed that Digg has recently added the Digg-bar as a central feature, if not the main feature of their social media website. TechCrunch's discussion has a good range of comments from all sides. Having read a few such discussions, used Digg and developed a frames jail-break plugin to release my pages from Digg's grip, I thought my first YOUmoz post was due with my reflections on the use and abuse, hits and misses of the Digg-bar.