Welcome to the Help Hub!

If you're looking to learn how to use the Moz Tools, you've come to the right place.

Dive into the Moz Product guides

Learn everything you need to know about how to use Moz Pro.

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Learn everything you need to know about how to use Moz Local.

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Learn how to use the latest version of the Moz API. 
For legacy versions (V1 & V2) of the Moz API, please see here.

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We’re here to help

The Help Hub is a great resource for ideas about common workflows, troubleshooting tips, and guides on how to get the most out of our tools. 

To get started, click on a product above or scroll down to explore our additional article topics and FAQs.

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Explore additional help topics

Keyword Research
Keyword Research

Keyword Explorer helps you perform keyword research, investigate Search Intent, and see keyword suggestions by topic.

Link Research
Link Research

Link Explorer helps you analyze your backlink profile, find link prospects, and track your progress with Link Tracking Lists.

Competitive Research
Competitive Research

Moz's Competitive Research tools can help you and your team identify who your competitors are along with where there may be gaps in your keyword rankings and research.

Domain Overview
Domain Overview

The Domain Overview tool allows you to quickly assess a site's online authority, performance, and health by aggregating key SEO metrics all in one easy-to-access report.

MozBar
MozBar

Take SEO on the go with MozBar — a free Chrome extension that you can use to explore backlink and authority metrics as you travel around the web.

Additional Research Tools
Additional Research Tools

Moz Research Tools help to supplement your Campaign data with additional data and research. Learn more about On-Page Grader, Rank Checker, and On-Demand Crawl.

Moz Academy
Moz Academy

Moz Academy offers a variety of training courses to help you build your SEO knowledge. Troubleshoot access issues and learn more about what courses we offer.

Manage Your Account
Manage Your Account

Learn how to manage your account settings and subscriptions, including how to upgrade, downgrade, or cancel.

Looking to grow your SEO skills?

Check out our Moz Academy courses and certifications.

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Moz Pro FAQs

  • We recommend checking out our Moz Pro Getting Started Checklist for ideas on where to start. Also, be sure to look for the onboarding guides throughout the tools — they are meant to help you get oriented with them.

  • Within Link Explorer, Spam Score represents the percentage of sites with similar features to the site you’re researching, which we've found to be penalized or banned by Google. Spam Score is meant to be a jumping-off point for investigation into your site and the site’s linking to you. You can learn more about investigating your Spam Score in our dedicated guide.

  • Search Visibility is the percentage of clicks we estimate you receive based on your organic rankings positions, across all of the keywords you’re tracking in your Campaign. If your score is currently 0%, this means that your tracked site is not currently ranking in the top 50 results for your tracked keywords. To find your site's ranking keywords, head to Keyword Explorer and add your ranking keywords to your Campaign to track Visibility.

  • There are many reasons why Rogerbot, our Campaign site crawler, may not be able to crawl your site, including server errors or robots.txt directives. We recommend going through our troubleshooting guide to find the cause of the crawl failure.

See all Moz Pro guides

Moz Local FAQs

  • We recommend checking out our Moz Local Getting Started Checklist to see where to start!

  • You can see a full list of directories included with your Moz Local subscription in our Directories guide.

  • You can update your location data with your Moz Local account at any time by clicking the pencil icon at the top right. Learn more about updating your location information in our Edit Your Location Details guide.

See all Moz Local guides

General FAQs

  • Dotbot is Moz's web crawler, it gathers web data for the Moz Link Index. This data we collect through Dotbot is available in the Links section of your Moz Pro campaign, Link Explorer, and the Moz Links API. Dotbot is different from Rogerbot, which is our site audit crawler for Moz Pro Campaigns. You can read more about Dotbot in our guide. 

  • You can contact our Help Team by emailing [email protected] or through our contact form.