It's a tricky question when people ask who we are. We'd like to give them the same sentence each time:

"We are a company that sells low priced luggage, backpacks, handbags, purses, accessories and kittens".

Unfortunately by the time we've finished, people have usually fallen asleep. Also we don't actually sell kittens. Anyway, we'll give you the shorter version, it's more poetic:

"We're saving the world from overpriced luggage".

When we're not saving the world, we're making sure that everyone who buys from us is left feeling content with their choice. We're not going to give the whole 'the customer is always right' speech, but without our customers we wouldn't be here, so they'll always be our priority. Good old consumerism.