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Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Katherine Watier Ong
@Katherine.W.O
Job Title: owner
Company: WO Strategies LLC
Website Description
Organic Traffic Consultancy to Science-based, enterprise-sized organizations
With over 25 years of experience (18 in SEO), I have supported organizations ranging from federal agencies, foreign governments, startups, nonprofits, and Fortune 500 companies focused on G2C, B2B, and B2C audiences. Before starting my own business, I built and ran Ketchum PR's online marketing and analytics team. My campaigns have had an impact. - My campaign for EWG.org made the site crash for four days. We still received 1.2 million visits, up from 300K, and added thousands of donors. - My social media customer service team & strategy for NYStateHealth.gov (knowing the site would go crash on launch), made it the most successful exchange. -Pivoting search query volume toward electronic health records (from EMR) for HealthIT.gov. -Assisting PNAS.org's platform migration with its 150M backlinks. 200+ AI Tools to Boost Your Marketing Output: https://wostrategies.com/ai-marketing-tools/ AI Workflows for SEO: https://wostrategies.com/ai-workflows-for-seo/
Favorite Topics
AI use in SEO
Technical SEO
brand development
video optimization
podcast optimization
Favorite Thing about SEO
It's always changing and it's impossible to be bored.
Katherine Watier Ong owns WO Strategies LLC, a boutique organic traffic consultancy. WO Strategies is a DC-based organic traffic marketing partner and trainer to primarily science-based, enterprise-sized organizations. We collaborate with you and your team to ensure that you have the skills and strategy necessary to grow your organic traffic and to get scientific answers into the hands of your customers.
Katherine has worked across multiple industries as a digital marketer. She trains and speaks about digital marketing topics. She hosts the Digital Marketing Victories Podcast: http://digitalmarketingvictories.com/, which is focused on the people part of digital marketing wins.
She has a BA in social psychology from Hampshire College and an MA in Tech Marketing and Business from Georgetown. She also conducted the first study on consumer adoption of wearable computers.