I've been doing digital marketing for 15 years, and now focus on lead-gen/demand-gen through digital only channels for the B2B SaaS market. I love working with companies that are serious about growing and have great sales teams to close deals on marketing nurtured leads. If content marketing is my arsenal, then video is my weapon of choice. B2B Video marketing is the way for early-stage SaaS companies to go toe-to-toe with much bigger competitors because it works for SEO creating new leads, nurtures leads through education and better email open rates, and for analytics - is the only form of content whose consumption is trackable in real time.
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