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How are the experts at Fractl able to secure media coverage on sites like CNBC, USA Today, and more? It takes a lot of time and resources, and adherence a set of tenets that guide their digital PR process. Amanda Milligan shares those tenets in this post, to help you finesse your own outreach strategies.
Sure, everyone wants links now, but where does the real growth come in, and how long does it take? People want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to a combination of content marketing and digital PR, and Amanda walks through what you can realistically expect.
Which top-tier publishers link out the most, and which confer the most value? Kristin Tynski analyzes the data.
If you’re involved in any kind of digital PR, you know how hard it can be to find a good home for your content. In this post, learn how to identify the best, highest ROI publishers for building consistent, mutually beneficial guest posting relationships with.
Focused on new link acquisition for your clients or company? Link building is always a slog, but Rand has a PR-focused tip that makes it much easier to find people and publications that'll cover and amplify you. Check it out in this week's edition of Whiteboard Friday!
What metrics are indicative of success in digital PR? Learn how to better define measurable KPIs for your online press coverage in this article.
This webinar explores how traditional public relations can be used to build brand awareness and earn backlinks. We'll talk through goal & target market identification, messaging and positioning, media list creation, press release development, and pitching. Dive in!
In this webinar, we'll show you how to write irresistible headlines with a little help from sociology, psychology, and Buffer's own recent research. By the time you leave, you'll also have a game plan for A/B testing your own headlines and vetting potential content for proven success.