Social Media and PR
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Stay relevant, marketers! Learn to mine merged search and social data to build audience-based cookie pools for performance marketers to exploit.
Lexi shows you how to apply strategies used in emerging markets to grow the success of your PR, SEO, and content work from bathrooms to rock bands.
Whether it's anchor text or sharing on Google+ instead of Facebook, Rand's spent the last few months formulating hypotheses and running tests, and now he'll share these fascinating results to help you.
Phil will take a deep-dive into YouTube, the world's second biggest and most forgotten search engine, looking at the best ways to use the channel on both a strategic and tactical marketing level, no matter your budget.
Categories: Social Media and PR
Kristy works as a Social Business Consultant for Ant's Eye View based in Seattle. Her philosophy is simple. You're running a business. Your customers want what you have to offer. The best way to reach them and to keep them coming back is to create the best customer experience for them as you can. Learn how Kristy does her job, including the tools, processes and metrics that matter for success.
Categories: Social Media and PR
Did you miss this year's MozCon? Now is your chance to experience what everyone has been talking about! We have over 10 hours of actionable marketing knowledge.