Social Media and PR
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Once you've established a social strategy and you know your goals; you then need to determine which networks your going to pursue. This Moz Academy lesson covers how to identify the right social channels for your business.
You can follow all the “rules” about perfect post length, perfect time to post, perfect image size, and everything else and still not see any financial impact from social media. Dana doesn't think social media should always revolve around community building and group hugs. When you show the right people what they want to see, when they want to see it, you'll start attributing revenue increases to social media efforts.
Categories: Social Media and PR
This Moz Academy video covers what social media engagement is, as well as how we measure, track, and report on it.
Influencer marketing focuses on delivering your brand message to a targeted set of industry influencers rather than to the market at large, relying on those influencers to amplify your voice to a relevant and pre-qualified audience. Learn more about it in this article.
Precisely what to share on social media can be a challenge for folks who are just starting out in social media marketing or who aren't seeing seeing traction and engagement with their long-term campaigns. This Moz Academy video can help provide a solution.
Categories: Social Media and PR
Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Snapchat, Periscope... the seemingly never-ending world of social media can leave even the most seasoned marketer flailing among too many tasks and not enough results. Adria will help you cut through the noise and share actionable secrets that big brands use to succeed with social media.
When should you share content on social media? This Moz Academy video walks through how to identify when your audience is active on social so you can ensure your content is getting in front of the right people at the right time.
In this Moz Academy video you'll learn about measuring and testing your social media efforts. We're going to walk you through a few reasons why, how, and what you should test when it comes to keeping track of social media metrics.
How can you identify what content is getting - or will get - the best engagement rates? This Moz Academy video explores how to answer this question.
Learn about using ads on Facebook for your local business or clients in this Moz Academy video.