Technical
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Should web development firms put backlinks to their homepages in clients' footers? Is this practice helpful or harmful for SEO? If it's helpful, how can the benefit be maximized? Read what the community's saying in this post.
How does using the canonical tag impact indexation and search visibility? This Q&A post explores how search engines interpret the use of this tag on a webpage.
Headless CMSes are on the rise, and headless SEO is quickly becoming an essential skill for SEOs. In this talk, Lidia Infante will explain the concept of content modeling with RAL examples, which lies at the core of headless CMSes. By the end of this presentation, you will have a firm grasp of the limitations and advantages of headless SEO, and possess a checklist of 7 implementations you need to request from your development team.
In this talk, Jackie will show us how to identify, prioritize and get buy-in on large-scale SEO campaigns to drive traffic and revenue.
Categories: Technical
3.8 million U.S. adults aged 21-64 have a visual impairment, but 98% of the world’s top 1 million websites don’t offer full accessibility (despite legislation to encourage this). This leads to 1 in 3 baskets being abandoned, leaving an estimated 13 trillion up for grabs. One of the top issues is image alt text. This text is essential for making images accessible - however it isn’t always a priority when it comes to SEO strategy, due to the challenges of implementing it on a wider scale. This session walks you through easy, scalable alt text generation - an intuitive and easy to understand tutorial, with most of the heavy lifting already done for you.
Categories: Technical
A dynamic inventory, complex categorization and filtering options, lack of unique product descriptions, well established global and local competitors..... E-commerce sites are known to be amongst the most challenging types of sites when it comes to doing SEO and often result in some pretty frightening horror story scenarios. But, it doesn't have to be that terrifying. In this session, Aleyda will take us through the most common issues, and show how to effectively address them at scale, before they become real nightmares.
Categories: Technical
What KPIs are actually key? In this talk, Joe shows how organizations can use their own data to ascertain what’s relevant for actionable insights, in the hopes of helping you to develop smart SEO strategies.
Categories: Technical
What is a meta description, and why do they matter for SEO? What does it take to create an SEO-friendly meta description? Learn in this article.
What is alt text and how do you implement it? Learn in this article
What is robots.txt, and how does it impact a website's search visibility? How do you create SEO-friendly robots.txt files? Learn in this article.