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The first quarter of 2022 brought us some new local search opportunities (and a few problems) that you may have missed. Today, Miriam goes through a quick roundup of interesting happenings that merit your awareness for the sake of the local businesses you market.
Categories: Local SEO
If taking advantage of social media trends in one way or another isn’t a part of your brand’s digital marketing strategy just yet, read on. This article will show why it’s important to jump on board, and provide you with a list of actionable steps to do so successfully.
Categories: Social Media and PR
You know it’s important to keep your content up to date, but exactly how much does it matter? Lauren shows you the actual ROI she and her team at Brafton have seen from regularly re-optimizing blog posts over the last several years.
Your SEO strategy should be one of the primary considerations before you even start your website. Instead of fighting to make your website SEO-ready later on, start with this holistic SEO checklist for new websites and save yourself valuable time and resources
In our fast-paced day-to-day lives, we can often underestimate the power of copy, even though it’s the only thing between our business and our customers. To that end, Marty used SEO Testing to trial different copy types in product page titles, and want shares the results of that test in this blog.
When it comes to measuring the impact of content, you might think of KPIs like “sitewide conversion rate”, or picture an upward graph that shows an increase in traffic. But are those metrics really meaningful? In this piece, Kelly argues that, no, they’re not. Instead, focus on getting actionable insights that can help your content flourish, by measuring its impact in a meaningful way.
Categories: Agency Content Marketing
Rebecca explains how a relevant digital PR campaign can lead to commercial gain, and takes you through the steps to get there.
In the previous Daily Fix edition we talked through the basics of creating Moz Pro reports. This time, we’ll dive deeper into some specific use cases that may help you and your team better relay critical information regarding your SEO goals and objectives.
Leveraging SEO can benefit your entire marketing department’s performance. Understand how SEO relates to other marketing channels, and learn about the impact it can have on your organization.
Categories: Agency
Last year was an incredible year for core updates, and for changes to how SEOs improve page quality for users. Moving forward, we can expect to see increased diversification of SERPs and new features from tools like Google Lens. These developments will change how we manage our SEO now and in the future.
Categories: Technical