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Google is falling into a familiar pattern. First, they offer web publishers increased visibility and SERP display options. Next, they incent participation in specific formats and data structures. Finally, they take that data for themselves, changing the SERPs to favor advertising, their own properties, and/or instant answers that can reduce publisher traffic. For web marketers, it's a prisoner's dilemma. In this presentation, Rand will show data on how Google is being used today, how it's changing, then dive into strategic initiatives and specific examples of how savvy players can build a moat to protect against long-term risk.
Top Brands in the industry discuss the impact of Home, Cortana, Alexa, and Siri related to voice search, machine learning, contextual search and how this effects local marketers.
As we move towards a world of things & entities, Google has used started using non linked based signals for ranking. In several case studies we will look at factors that determine relevance and develop a model how Google might use them to determine rank.
Which citation sources matter today, and how have the Local Search Ecosystems evolved? Darren will release updated ecosystems for the US, Canada, UK, Australia, Germany, & Brazil, and show you how to identify the best citation sources, giving you clear, research-backed direction on which citation sources you should be focusing on in 2017.
In a post-digital world, marketers need a renewed focus on brand promise. Collin shares three charters to blend marketing and customer experience to solve problems and improve the customer experience.
Michael models three different report styles to address SEO progress through ranking and how to get your data into Google Data Studio with step-by step guides.
Learn about unique local optimization strategy for enterprise-level brands. Whether you do local SEO for a Fortune 500 company with hundreds or even thousands of brick-and-mortar locations, or just need to apply some local love to city pages for brands without physical storefronts, this session will help you to think local and learn how to overcome corporate obstacles to scale up.
What’s the value of a backlink and how do you get links to your site today? This session will show you how to discover relevant and natural backlink opportunities to your website specifically from local press and media.
Learn about the latest updates to Local SEO, including the 2017 Local Search Ranking Factor study results. Learn how to be more successful at selling your services and setting client expectations for Local SEO. Then, based off the hot-off-the-presses LSRF 2017 data, learn exactly which signals matter the most for local visibility and how to optimize them.
Bring together the best location-based tactics and tricks for the web, Google & Safari maps, social platforms and third-party apps. Prepare for the future of local search.