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We all know reviews are important for most local businesses - we know not to fake them or coerce them, but how do you really get good ones? This talk will cover innovative ways to get reviews with real life examples from a variety of industries.
So what's it take to show up in the local pack anyway? In this session we'll dive into the data from thousands of business across the U.S. to see the factors that push a local business into the coveted and competitive local pack.
Learn how the Google My Business team approaches the chains and agency experience, and the newest product improvements for people like you who manage listings in bulk.
Let’s have some funnel fun! Learn how to set up your SEO funnel, uncover SERP opportunities, optimize your content to get more qualified traffic, and measure the success of your efforts.
A/B testing is bread and butter for anyone who aspires to be a data-driven marketer. Cara will share stories about how testers, from one-person agencies to dedicated testing teams, are doing it, and how you can develop your own A/B testing expertise.
Change makes us all nervous, and relaunching an entire site can be both thrilling and daunting. Lauren will walk you through how to do it right from infrastructure and content to design, information architecture, and marketing automation, and share real life triumphs and cautionary tales.
Categories: Technical
Far from dead, email is a powerful workhorse that belongs in every marketer's optimization toolkit. Justine will show you how to use email to deliver personal, 1-to-1, and contextually relevant messages that delight your subscribers and encourage engagement.
Dig into the discipline of reputation marketing and strategy. Rhea will show you what the role of a reputation marketer looks like, what analytics to track, and why everyone should be investing in their organization’s reputation to diversify and reduce marketing spend and other high business costs.
Categories: Social Media and PR