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In the last year, Google and Bing have both indicated a shift to entity-based search results as part of their evolution. Google has unscored this point with rich snippets and Knowledge Graph, and Bing has now upped the ante on personal search results with Bing Snapshots. Find out how you can adopt strategies to stay ahead of the curve in the new world of semantic search results.
Do you think "no one will ever want to do that on mobile"? Chances are, someone already wants to. Karen will discuss why you need to deliver content wherever your customer wants to consume it - and the risks of ignoring mobile users. She'll also explain how to start your mobile content strategy, define what you want to publish, construct the relationship between your mobile and desktop site, and evolve your editorial workflow and content management tools.
Phil's going to guide to you through the process of building a video content strategy from inception to launch. He'll explain the creative and technical tactics required to win the internet with video. By the end of this session, you'll know where to host your video, how to optimize it, what kind of content you should be creating, and how to get professional quality returns without spending a fortune.
Categories: Content Marketing
Mozzy does not always mean bright and shiny. Sometimes things go south, and it's these times when good communication across all teams, technical and not-so-technical, is critical. Carin brings the tactics she's learned about effective crisis management after surviving a few storms as a technical manager on the Mozscape team.
Kyle shares his knowledge from the frontlines of the most intense web campaign to date: the 2012 US presidential election. His team won big for Obama with a data-driven approach. Kyle will explore tactics like how they increased donations by 49% and help you implement these wins for your site.
As the technology space constantly changes, users and their behavior adjust with the tide. But what should we do? Will takes a look at where the trends are going and gives you the tactics and tips to keep up and maybe get ahead of the game.
Many people think link removal is tedious and thankless work, high on effort and low on results. Sha will change your view with what she's learned while working with hundreds of clients. Laced with a heavy dose of TAGFEE, every one of these highly actionable tips will help you eliminate wasted effort, improve cleanup rates, and even generate new business and new friends while running your link removal campaigns.
Link building is hard work, especially on limited resources. Mike will go over how to use tools, automation, and relationships to build links with minimal resources.
Paddy dives into 35 ways to get links. He goes out of the box, around the universe, and all the way back to MozCon.