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Today, we’ll be learning more about customer preferences by age group surrounding local business reviews, taking a deeper dive into some of the data from The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report.
As we enter 2023, several businesses are being squeezed because of rising costs. Customers are simultaneously struggling to cope with their living costs, which in turn affects companies and what products they can sell, and agencies and in-house teams come under more pressure to get more results, with limited budgets. In today’s Whiteboard Friday, Paddy walks through a few tactics to get more from less when it comes to your link building efforts.
Ranking on Google is not ranking in a vacuum. Ranking is outranking your competitors. When you've got very limited space on the first page of the SERPs, you need to be doing better than your competitors. One way to achieve this? Competitive gap analysis.
With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you through three of the most important search engine updates that can affect your SEO strategies.
In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building authority, as well as the types of content that fit into each one.
Categories: Content Marketing
In today’s episode, content marketing expert Ross Simmonds walks you through the content life cycle, and how you can use it to ensure that the content that you're developing quarter after quarter, month after month, year after year, is actually maximized for ROI, results, and impact.
Categories: Content Marketing
In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty.
Categories: Keyword Research
The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T actually is, and how it plays into your SERP rankings. In today’s episode of Whiteboard Friday, Lily Ray discusses the ways in which you can prove that all important “E” – expertise.
Categories: Content Marketing
In this week’s Whiteboard Friday episode, Shawn walks you through four steps to overcome the challenge of gaining prioritization for your SEO projects, and how to connect your initiatives with a business’s timelines and goals.
Categories: Agency
Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the potential value of your work to others. In today’s episode, Robin walks you through a good strategy for this all-important estimative work.