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Is social media really worth all the effort? Can it actually influence - let alone benefit your SEO and search marketing efforts? See what the community's saying in this Q&A post.
Aleyda shares her International SEO Checklist, with a step-by-step guide to everything from assessing the international SEO potential to targeting an international audience and the development of an internationally targeted site. Dig in!
Categories: International SEO
Have you ever redirected a page hoping to see a boost in rankings, but nothing happened? Or worse, traffic actually went down? When done right, 301 redirects have awesome power to clean up messy architecture, solve outdated content problems, and improve user experience — all while preserving link equity and your ranking power. When done wrong, the results are often disastrous.
After a month or so of development, my site was finally ready and I wanted to start thinking about how to get some traffic going on the website. Whilst paid advertising and social media were a huge part of the strategy, I knew that appearing in the search engines for a wide selection of long-tail phrases was going to be instrumental to the blog's success. This is when I began developing my link building strategy and, after trialing out some very successful approaches, I've decided to now share my link building tactics with you all.
To many webmasters, Google’s Disavow Tool seems a lifesaver. If you’ve suffered a Google penalty or been plagued by shady link building, simply upload a file of backlinks you want to disavow, and BOOM - you’re back in good graces. Or, more than likely, nothing at all. To better understand, I used the tool myself to disavow 1000s of links, and talked with dozens of SEOs who used it in attempts to recover from Google penalties.
Why might Google not be caching pages that they've previously indexed? Explore a few potential reasons in this post from the Moz Community Q&A.
In light of Google's recent post on common rel=canonical mistakes, I explore the most commonly asked questions we get in Q&A regarding canonicalization.
Seeing fluctuations in Domain Authority (DA) or Page Authority (PA) scores? This Q&A post from Rand explores how and why these numbers change when a new index is released and what these fluctuations mean for your site.
[Broken Link Building] The broken link building strategy is one of the most effective, white-hat SEO link building strategies ever. Learn exactly how broken link building works and how to use it in your SEO playbook.
Wondering how doorway pages affect your website's search visibility? This Q&A post explores hypotheses about how Google's doorway page-focused update may influence local SEO.