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People, not robots, sit at the heart of marketing. By the end of this talk by Andi Jarvis, you'll understand how you get your customers back to the center of what you do, and how that will turbocharge your marketing efforts. Strap yourself into the MozCon time machine for a journey Back to the Future.
Categories: Agency
From ChatGPT to Bing's Prometheus to Google's Bard, AI (specifically, Large Language Models) is disrupting search as we know it. We can fight the inevitable, or we can put these tools to work. Learn where AI chat excels, where it fails (sometimes spectacularly), and how to use these tools to not only keep your SEO job, but also level-up your SEO career.
Categories: AI and SEO Technical
It's more important than ever to build a sustainable online brand presence to algorithm-proof your traffic. This talk will explore how SEOs can contribute to brand building, and how it can help future-proof your online visibility, with Miracle Inameti-Archibong.
As with everything in local SEO, backlinks are just a little different. What do local pack rankers typically have in common? To answer that question, Amanda Jordan has collected backlink data across several home services businesses across the USA and categorized them. She will share her findings, and how you can build better backlinks for local clients.
Categories: Local SEO
B2B marketers, and SEOs alike, are all too quick to create industry-specific landing pages for every single vertical we serve. In reality, these pages have very little relevance to what your customers are actually searching for, or what it is that you actually do in that space. Jason Dodge explains the ins and outs of industry pages, their role in content marketing, and, more importantly, how optimizing content around the pain points and direct needs of your customers is more relevant now in B2B marketing than ever before.
Hiring is a valuable skill, and we are going to give you the skills to hire that next agency. By the end of this session, you'll be able to identify agencies that are the best fit for your brand, effectively interview prospects, avoid pricing ambiguity and pitfalls, partake in productive onboarding, and look for meaningful results and metrics. Let's get you the skills to hire better next time!
Categories: Agency