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Whether you're trying to build a business case or get buy-in for your SEO project, some of the core challenges will come down to the same thing: How well can you sell it? As SEOs, we often forget that, even though we spend our day-to-day analyzing data and optimizing content and websites for bots, at the end of the day, we are working with human beings — and some of those people have decision-making power over what we can and can't achieve in our roles. This is where learning a good set of sales skills becomes crucial. In this talk, Petra will explore some of the key skills and methods sales teams use, and how you can apply these to your SEO work.
Categories: Testing User Experience
Many marketers have long wondered whether syndicated content has SEO value. To help provide an answer, Amanda walks through case studies that illustrate the significant impact syndicated content strategies can have on your site's authority, rankings, and traffic.
Take your on-page optimizations to the next-level using advanced tactics for one of the most common SEO tasks. This presentation goes beyond simply adding keywords. Chris will show you how to utilize tools such as IBM's Natural Language Understanding to find semantic entities of competitor pages, how Google's EAT guidelines apply to content, and what actionable steps you can take to improve content, perform on-page content experiments, and measure the impact of those tests.
Categories: On-Site SEO On-Page SEO
Seer Interactive has used keyword research methods to uncover ways to help clients understand their customers better. From diversity and inclusion, to hopes and fears, customers are leaving clues in their long tail searches. Wil demonstrates why you should spend the time to find them.
Categories: Keyword Research
Learn what "on-page SEO" is all about – and how it contributes to the search visibility of a webpage or website as a whole.
Learn what on-page ranking factors are and how they impact search engine ranking.
A title tag is an HTML element that specifies the title of a web page. Learn how to write SEO-friendly title tags (and check out the Title Tag Tool!) in this article.