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Ranking is as easy or as hard as doing better than your competitors. For that, you have to benchmark the sites on your search landscape, meet them where they are, and gain an edge. In this talk, Lidia will share how she built SEO strategies off the back of a gap analysis, along with her templates and success stories.
Ten years ago, Paddy stood on stage at MozCon and shared 35 ways to build links in 35 minutes. This year, he is going to talk about lessons he has learned during the last 10 years, some reflections on what he got right and wrong, along with what the future holds for link building.
There are many types of link magnets, but there's one that'll never go out of style: data-backed research reports. When done well, you're creating a piece of content that helps your E-A-T, drives backlinks, and is genuinely interesting content for your target audience. This talk will cover the different steps needed not just to create a research report, but to create one that can get links
In this talk we'll go beyond keyword research to explore how to build topic maps, and internal linking maps (that align with Google's understanding) to help you conquer new SERPS and win more budget from stakeholders along the way.
Remote work is the new normal for a lot of marketers — but leading a successful distributed team is about more than just making sure everyone’s got their home office set up. Learn how to build a vibrant, cohesive and productive company culture when your team isn’t all in the same place, and how to give remote employees what they need to set them up for success.
Categories: Agency
Advanced statistical analysis has changed the face of professional sports, and similar insights are changing the way we do SEO. In this talk, Will is going to share the approaches he's seeing from the most forward-looking SEO teams, as well as the lessons learned from their analysis of what's working and what's not.
Categories: On-Site SEO Testing
Throw that tired pageview-and-bounce-rate-heavy report right out the (virtual) window — we can do better than that! Dana will peel back the layers on measuring content success. You'll learn which metrics will actually tell you if your content is doing what it's supposed to be doing, and how to link these metrics to your SEO strategies and tactics.
Keyword research is one of the first and most basic tasks that SEOs learn. And yet, it's strewn with pitfalls and ubiquitous errors, even for experienced practitioners. In this talk, Tom will talk you through the various ways the wrong data can lead you astray, and how to leverage the right techniques for the right tasks.
Categories: Keyword Research
In this talk, Jackie will show us how to identify, prioritize and get buy-in on large-scale SEO campaigns to drive traffic and revenue.
Categories: Technical