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We created this guide to be an easy-to-digest and reliable reference for all aspects of content marketing, whether you're just getting started or are part of an expert team that's simply looking to review its fundamentals. Check it out!
Categories: Content Marketing
Guidelines of Google E-E-A-T, and the benefits of creating high-quality content
In this Moz Academy lesson we're talking about creating a social media strategy: the first step in building a social media presence and something you'll want to do before you start investing in tactics.
Categories: Social Media and PR
Once you've established a social strategy and you know your goals; you then need to determine which networks your going to pursue. This Moz Academy lesson covers how to identify the right social channels for your business.
This Moz Academy video covers what social media engagement is, as well as how we measure, track, and report on it.
Influencer marketing focuses on delivering your brand message to a targeted set of industry influencers rather than to the market at large, relying on those influencers to amplify your voice to a relevant and pre-qualified audience. Learn more about it in this article.
Precisely what to share on social media can be a challenge for folks who are just starting out in social media marketing or who aren't seeing seeing traction and engagement with their long-term campaigns. This Moz Academy video can help provide a solution.
Categories: Social Media and PR
A/B testing is bread and butter for anyone who aspires to be a data-driven marketer. Cara will share stories about how testers, from one-person agencies to dedicated testing teams, are doing it, and how you can develop your own A/B testing expertise.
Change makes us all nervous, and relaunching an entire site can be both thrilling and daunting. Lauren will walk you through how to do it right from infrastructure and content to design, information architecture, and marketing automation, and share real life triumphs and cautionary tales.
Categories: Technical