Competitive Research

Make data-driven decisions to outrank the competition

Moz Pro can help you identify, analyze, and track your true search competitors so you’re able to make better decisions around content strategy and marketing efforts.

Competitor analysis is one of the most important steps when creating an SEO or marketing strategy. After all, if you don’t know who your competitors are, or you’re keeping an eye on the wrong ones, you may end up making decisions that cost time and money with no ROI. Moz Pro can help you identify, analyze, and track your true search competitors so you’re able to make better decisions around content strategy and marketing efforts.

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Competitive research identify top competitors

Identify your top search competitors

Use True Competitor to ensure you’re targeting the right competitors. Explore a thorough list of your true market competitors based on the SERPs where your site is ranking. Key metrics like Overlap and Rivalry can help you further narrow down your research.

Competitive research discover target keyword opps

Discover target keyword opportunities

Find keywords within striking distance using the Keyword Gap tool. Enter up to 3 competitors to see how your ranking keywords overlap and identify keywords where you’re ranking in the top 20 results, but your competitor is appearing higher in the SERP. Improve your target keyword lists by finding keywords where your competitors are ranking, but you are not appearing in the SERP.

Competitive research find gaps in content

Find gaps in your content strategy

Inform your content strategy by analyzing your competitor’s ranking content and performing competitor website analysis. Top Competing Content can help you identify what content is outranking you so you can make informed decisions around content creation. See their most visible content and the keywords it’s ranking for, all in one place.

Track competitor rankings

Once you’ve identified your true competitors, monitor their performance for your target keywords with ongoing rank tracking in Moz Pro Campaigns. Track up to three competitors side-by-side and see how they rank each week.

Competitive research analyze key metrics

Analyze key metrics side-by-side

Monitor your Domain Authority® and Brand Authority™ and see how you stack up against your competitors in the Domain Overview tool. In Link Explorer, compare comprehensive link metrics like linking root domains, Spam Score, and followed link counts.