Everyone's talking about AI search, but the advice is all over the place.
Here are a few we’ve seen debated online:
- AEO is just SEO with a rebrand
- LLM.txt is important for AI optimization
- Listicles will change the game forever
What's true or false?
For our next webinar, we've invited Mike King and Tom Capper, two of the leading voices in AI Search, to provide clarity:
In this AMA-style webinar, they’ll explain:
- The truth about how AI search works
- The myths you need to stop believing right now
- Technical SEO tips for answer engines
- AI search optimization hacks you've never seen before
Join us live on Tuesday, May 19, 2026, at 6 pm BST / 1 pm EST / 10 am PST.
Meet your speakers
Mike King is the Founder and CEO of iPullRank and a two-time Search Engine Land Search Marketer of the Year. He provides cutting-edge SEO strategies for global brands like SAP, American Express, and HSBC.
Tom Capper heads the Search Science team at Moz, where he leads research into the tactics, trends, and data shaping the next generation of SEO. A regular speaker at BrightonSEO and MozCon, Tom is known for data-backed thinking that challenges industry assumptions.
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