How To Make Your Brand Discoverable in AI Search

It’s getting harder to earn online visibility.

New AI search features and generative engines are answering more questions directly in the SERP, reducing the traffic websites receive.

If your brand isn’t being referenced or trusted by the sources these systems rely on, you risk becoming invisible.

In this webinar, Beth Nunnington and Paul Norris from Journey Further will explain how to build authority signals that make your brand more discoverable in LLMs and generative search. This session explores the need for brands to be both findable by machines and compelling to humans.

In this webinar, you’ll learn:

• How trusted brands build signals that make them favorable sources in AI search
• The top strategies to influence citations in AI-generated answers
• Practical ways to strengthen your brand’s authority across answer engines

If you want to increase your brand visibility in generative search engines, this webinar is for you.

Meet the experts:

Beth Nunnington is the VP of Digital PR at Journey Further, where she helps brands earn authoritative coverage that drives brand visibility and measurable impact. With over 14 years of experience, Beth has worked with clients like Adobe, Marks & Spencer, and Clarks.

Paul Norris is the Senior Director, Organic at Journey Further. With deep expertise in search strategy and data analysis, and over 16 years of experience, Paul has worked with brands like Dior, Barbour, and Dr. Martens.