Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
4 Ways to Build Trust and Humanize Your Brand
Humanizing and building trust with your brand can provide you with a strategic advantage over your competition. You must be real and authentic, listen and take action on what you hear, prioritize the relationship itself, and deliver on the promises you make.
Broken Link Building Bible: The New Testament
A brand new update for the complete guide to make broken link building efficient and sustainable in the long run for your business or clients.
Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords
Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings. The 2014 analysis shows that content on top-performing sites is much more holistic and less keyword-focused. In this post, Marcus Tober, founder and CTO of Searchmetrics, explains why you should focus on more than just keywords when it comes to technical aspects of your site, and how you can create relevant, comprehensive content for users.How to Combine Screaming Frog Data with Google Analytics Data
Here's how you can combine your data from Screaming Frog and Google Analytics to find a wealth of information, including things like which URLs have no visits.
5 Hacks for Creating and Promoting the Right Content
Creating and promoting content isn't worth the effort if you haven't made sure it's the right content for your audience. This post offers several tools and tips to help you figure out where your time is best spent.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
The Marketer's Guide to Facebook Graph Search
This post looks at how Facebook Graph Search is improving and, as a result, is becoming one of the most powerful tools around for the modern marketer.
Case Study: Using Industry Authorities for Link Building
I’m going to explain the thought process, execution and results of this link building project so that you can hopefully replicate our successes within your own niche.
"But How Do I Know if It's Good?" How You Can Evaluate Content Quality (and Ditch Content Anxiety)
You already have the skills to recognize good content and optimize a site for Hummingbird. You just may not know it yet. Here's a quick list of what to look for.
Announcing the All-New Beginner's Guide to Link Building
We're excited to announce the third beginner's guide from Moz: The Beginner's Guide to Link Building!
How to Use Facebook for Targeted Content Promotion
With all the demographic info Facebook has collected from its users, the platform is uniquely poised for some extremely effective targeting. This post shows you how their data can benefit your marketing.