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The SEO's Guide to Content Marketing

READ TIME: APPROX. 2.75 HOURS

What is content marketing, and how does it relate to SEO? This guide takes you from definition to practice to analysis and reporting: everything you need to know about content + SEO.

Learn the basics

New to content marketing and short on time? Here’s where you can learn what you need to know to get started right away.

Why content marketing?
Why content marketing?

Learn why content marketing is a critical component of any SEO strategy. This quick video outlines how content marketing can help your business grow.

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Content Strategy Template
Content Strategy Template

Not sure where to start? This template has all the elements you'll need to start researching and writing a content strategy.

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What is Google E-E-A-T? Guidelines and SEO Benefits
What is Google E-E-A-T? Guidelines and SEO Benefits

E-E-A-T should be at the foundation of any content you create. Learn what it is and how it benefits your content strategy.

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Tips for content refresh

How to Repurpose Your Old Content
How to Repurpose Your Old Content

Breathe new life into your existing content and learn strategies to transform your old content into valuable assets that drive results and boost brand authority

How to Elevate Your Content With Customer Feedback Loops
How to Elevate Your Content With Customer Feedback Loops

 Discover expert tips for incorporating customer feedback into your content refresh strategy.

Mining for Content Ideas: Discover, Optimize, and Rank With Moz Pro
Mining for Content Ideas: Discover, Optimize, and Rank With Moz Pro

Learn how Moz Pro can help you identify all-new content ideas and pieces of content that are ready to be refreshed.

The Content Refresh: How to Do More With Less
The Content Refresh: How to Do More With Less

Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.

Need help with the Moz tools?

If you need help learning how to use the Moz tools, be sure to check out our Help Hub!

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Content creation and AI

How to automate SEO and content tasks with LLMs
How to automate SEO and content tasks with LLMs
Write Smarter, Not Harder: How to future-proof your content with AI
Write Smarter, Not Harder: How to future-proof your content with AI
7 ways to make ChatGPT the world's great writing assistant
7 ways to make ChatGPT the world's great writing assistant
How to use LLMs to power your entire content strategy
How to use LLMs to power your entire content strategy

Creating content for your local business

Content Planning for Local Business
Content Planning for Local Business

Learn how to research keywords, optimize your Google Business Profile, and create location-specific content to attract local customers.

The Local Business Content Marketing Guide
The Local Business Content Marketing Guide

Learn to craft compelling content that resonates with your community, performs well on search engines, and amplifies your brand voice.

Recently updated learning resources

What Is SEO? Search Engine Optimization Best Practices
What is SEO all about, and why do things like keywords, on-site optimization, and links matter when it comes to [...]
What is Google E-E-A-T? Guidelines and SEO Benefits
Guidelines of Google E-E-A-T, and the benefits of creating high-quality content
Commercial Intent Keywords Guide: How to Find and Rank For Them

The latest in content marketing from the Moz Blog

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Watch the most recent MozCon talks to gain even more insight into successful content marketing.

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