Vibe Coding Your Own SEO Tools — Whiteboard Friday
Ready to learn how to "vibe code" custom SEO tools using ChatGPT and Google Colab? Gus Pelogia shares 5 automation ideas, including entity tracking and hreflang matching, to save you time.
AI and SEO
From large language models (LLMs) to AI Overviews in Google, AI is a critical part of digital marketing. We all use AI in some capacity, and its prominence in the world is only growing. One thing is for sure — AI is here to stay.
So how can you start using AI in your work to be more efficient? And how do you know when and why to block AI bots? How reliable are generative AI results? Here we’ve added some of our favorite resources about AI, and you'll find the most recent blog posts below.
Moz AI: Introducing Augmented Intelligence : Learn how Moz is using AI in our tools and where you can see Moz AI in action.
Who Should Block AI Bots? : See what Moz’s Senior Search Scientist, Tom Capper, has to say about who should block AI bots and when.
The Practical Marketer Webinar Series : Learn how industry professionals are using AI to improve workflows and supplement their existing SEO tools in this webinar series hosted by Chima Mmeje. Each episode covers a different topic with marketers from around the world.
How to Make AI Your Writing Sidekick for Content Marketing : Learn how you can start including AI in your existing workflows at each stage of the content creation process.
How To Make Your Brand Discoverable in AI Search
Struggling to make your brand visible in AI search as old SEO tactics fade? Learn a proven blueprint to earn citations, build authority, and grow AI visibility fast today.
AI & Search Whiteboard Friday Rollup
Did you know there is only a 12% overlap between organic and AI search rankings? Navigate the shift to AI search with these fundamental episodes of Whiteboard Friday from industry experts. Learn about query fan-outs, AI citations, and how to build content workflows that preserve your voice.
LLMs Are Not as Complex as You Think: Here Are 10 Strategies To Improve AI Visibility
Struggling to earn LLM citations without a playbook? Discover 10 expert-backed strategies to boost AI visibility and long-term brand impact.
The Complete AI Research Workflow: From Prompt Discovery to Content Creation
Is your content strategy ready for the newest evolution of search? Learn an easy 5-step workflow to track AI visibility and optimize your content using Moz Pro’s AI Research toolkit.
Travel Marketing: How to Compete and Future-Proof in 2026 — Whiteboard Friday
Prepare your travel brand for AI search in 2026. Chloe Osunsami shares how to use digital PR, human-first narratives, and tailored outreach to boost visibility.
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Brand Bias in Prompts: An Experiment
We tested 300 prompts to measure how common brand mentions are in LLM responses. See the data on how brand, soft-brand, and non-brand queries impact visibility, including a surprising look at the volume of brand mentions generated by Gemini.
Reddit Brand Strategy for AI Search — Whiteboard Friday
Learn how to build a Reddit brand strategy for AI search. Victory Umurhurhu explains how to navigate Reddit communities to boost visibility and build audience trust.
We Need To Have a Conversation About Garbage AI Content
Is it possible to scale AI content without losing quality? Learn how to build brand affinity, create standout content, and stay visible in AI search.
4 Prompt Tracking Mistakes — Whiteboard Friday
Are you measuring AI visibility wrong? Tom Capper reveals the 4 biggest mistakes in AI prompt tracking and 4 creative ways to expand your list of prompts.
10 Fan-Outs for Prompt Research — Whiteboard Friday
How does Google's AI Overview expand user queries? Tom Capper reveals 10 fan-out categories you can use to improve your prompt tracking and keyword research.
What Is Prompt Tracking? [Tips and Workflows To Do It on a Budget]
Is prompt tracking draining your budget? Learn a lean strategy to cut bloated prompts, track AI visibility smarter, and focus on what drives brand growth.