Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Finding Your Niche
I had mentioned the other day that I was changing my SEO ways. As Gab had correctly observed, I had spread myself too thin. So this week I’ve been doing an audit of each of my sites, looking at current rankings, traffic, etc. And looking at how competitive each niche area was. The whole process got me thinking about how we s...
Plagiarism - A Case Study
As we go through life we invariably at some point run into a chance to or see a case of someone else to plagiarize.Case in point. Just the other day I was checking another Search Marketing site that I read for updates. (gasp! I'm sorry seomoz its just a short fling, it doesn't mean anything) I found out to my dissapointment that his always excellent content had been publish...
The Varied Delights of Moderating YOUmoz
One of the daily tasks that either myself or Rebecca take care of is moderating YOUmoz submissions. Everyone who has ever submitted a YOUmoz entry will know the process: you compose your piece, hit submit, and wait around for an SEOmoz staff member to publish it. If a piece is original (that is, it doesn't show up in Google when we search for a snippet of its text), is coherent, on-topic and gener...
WHOmoz: Whatever happened to G-Man and EGOL and 2k....
For those of you who have been following SEOmoz for a while I want to take you on a trip down memory lane -- for those who are new a bit of history. Back before YOUmoz there was a stable of non-staff bloggers including EGOL, 2K, Michael Martinez, Guillaume, and GeoffreyF67 (aka Gman).They made up a strong pool of well-spoken people with very different opinions or perspectives on search optimiza...
Dominate the Blogosphere the Wired Way
While I was in the Detroit airport earlier this week, I picked up a copy of the current issue of Wired. August's issue focused on a series of "How To's", one of them being "How to Rule the Blogosphere." I was interested in reading what tips they had to offer, only to find out that their ...Level Up Your SEO Skills With Our Free Training
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Bad Grammar On A Blog Is Like A Dirty Toilet In A Restaurant
Brian Clark's copyblogger blog is always packed full of useful information. And one of his best ever posts was his Five Grammatical Errors That Make You Look Dumb. He lists them as:Your vs. You'reIt's vs. ItsThere vs. TheirAffect vs. Effect...
Are Bloggers More Connected Than Journalists?
Plaxo, a "smart address book" service provider, recently published their second Connected Index, which is a list of which job titles have the most connections based on the average number of contacts in their address book. 15 million Plaxo members' address books were used for the study. Unsurprisingly, talent agents were reported to be the most connecte...
SEO For Journalists: Headlines & Body Copy (Part 2 of 5)
We’ve now seen how writing for online is different to writing for print, and the importance of choosing the right words to use. Next we’ll see how a good headline or intro can make all the difference to whether your article will be read or not. 1) Headlines on many editorial sites get turned into title tags (the blue bar at the top of your browser...
9 Steps to Effective, Natural, Sparkly-White SEO Copy
Yes SEO copy does exist. It requires a tactically and strategically different approach to conventional marketing copy, and requires research, careful application, contextual referencing, and intuitive search query language utilization from the first draft. It’s not that easy, it is important, and it might make all the difference to your pages. 1. ...
Kathy Sierra's Unfortunate Situation
A few months back I wrote a post about female bloggers, and how I don't get shaken up or outraged about the imbalance between female bloggers and male bloggers in the tech/SEO sphere. For the most part, I still stand by what I wrote, but today I'm going to (sort of) eat my words and talk about Kathy Sierra's unfortun...