Link Building
Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
Divide and Conquer: Creating and Managing Your Link Campaign
Having battled the SEO war on all fronts (for myself, for clients, for a firm and most recently, in-house), I’ve learned a lot over the years when it comes to link campaigning. Although I am completely FOR generating content that will get linked to naturally, often time this is easier said than done. If you’re not a link baiting aficionado or if you’re limited by what you&rs...
Thanks for the...Rocket Link?
Rand regularly finds directories and shoots them my way so I can add them to our Premium Members' Link Directory. I don't know where or how Rand finds these gems, but I've added directories that focus on topics as diverse as corn, Nepal tourism, and taekwondo. I typically only add sites that offer direct links to their listings for maximum link build...
What Makes a Good Web Directory, and Why Google Penalized Dozens of Bad Ones
Two weeks ago, Google took some severe action against a great number of general topic web directories. A post on Sphinn blamed me (which is hilariously awesome): All of these directories no longer rank for their trade mark names, Rand Fishkin...
Link & Ranking Strategies for Enterprise Sites
Tonight I'm back from Hong Kong and China, sitting at my computer in lovely, cool, wonderfully-clean-tap-water-spouting Seattle. There's a lot to come on Chinese search marketing from myself, Si and David Temple (who generously offered coverage of the conference for the blog), but, in the meantime, I know we need to get back to basics here at SEOmoz...
Will .edu Links Ever Lose Their Luster?
That Joe Whyte sure has been busy lately. With the amount of time he spends on IM pestering me and Jane, I'm astounded he had the time to get a new site up and running and post this entry about how to get links from .edu sites. Basically, h...Level Up Your SEO Skills With Our Free Training
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I Love Being Wrong About Digg
Brandon Hopkins, who runs a blog on search & webmastering, emailed me earlier this week to ask for my opinion on an article of his. Here's what I wrote back: I doubt you've got a shot at Digg-bait; it's too SEO focused and will get buried instantly. I'm not sure I'd even submit it as the ...
How to Get BlackLinks, Or Link Building the Black Hat Way
The "round robin link interview" over at Rae's blog, which Rand posted on recently, had me thinking..."As someone who has more than his toe in the black hat circle, as well as d...
Link Dev Experts Answer the Tough Questions
Rae Hoffman, in all her brilliance, devised a round-robin link interview on Sugarrae that truly rocks. She asked five experts in the link building space (myself included) to generate their toughest questions around link building and then had all five of us answer each question. The results are terrific....
The Rising Tide Lifts All Ships
I hate to revisit this topic again so soon, but it appears to require clarification for many folks. I've tried to lay out the process of how this theory works as clearly as possible, and provide a few examples. ...
Two Clarifications on How Search Engines Interpret Links
Today I want to touch on two issues that, when improperly perceived, can negatively impact how search marketers and site owners build out their campaigns. Links to Pages & Domains Many folks new to search marketing, and even some with experience, incorrectly assume that many elements of the PageRank model are still in place, including the idea that the link ...