Link Building
Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
Social Media Traffic Isn't Useless
Last week, Kim Krause's Cre8pc blog got Dugg. She wrote about her experience, which she described as largely negative: In addition to the negative comments and free for all party over at Digg, ...
Clever Linkbait Tactic over at SEOBlackHat
SEOBlackHat recently wrote a post about global warming that calls it out as being "The greatest scientific fraud in the history of mankind." Even though the author says otherwise, the post is obviously linkbait for an SEO competition to ran...
I Disagree with Danny & the Google Engineers About Link Buying Practices
SEOmoz is, in my opinion, as "white-hat" in our optimization practices as an SEO firm can get with being illogical. Yet, we still advise some of our smaller and mid-size clients to buy links - we even go as far as to buy links for our own in-house projects. This practice would seem to directly conflict with every piece of advice given by prominent search engineers and, most recently, ...
Getting a Link from DMOZ Isn't Worth What It Once Was
More than a few folks have asked that I weigh in on DMOZ and going through several forum posts, it appears the need is dire. As many may have noticed, DMOZ hasn't been accepting any new submissions for several months - when you try to submit a site, they simply show this page (link condom applied; they'll get no quality vote...
Why Would You Display Your Text Link Ad Inventory?
The friendly guys over at TextLinkBrokers are about to become partners of SEOmoz - they're going to be hosting our new site (slightly delayed due to Matt's Hawaiian getaway - sorry folks) and helping us run some of the tools a bit faster. I was chatting with Jarrod Hunt, who runs the business and he let me know that they just released their ...Level Up Your SEO Skills With Our Free Training
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Landing Pages for SEO
What is a Landing Page?A Landing Page is a page that focuses information targeted towards a particular user – and according to Seth Godin, optimised specifically to encourage 1 of 5 actions: Get a visitor to click (to go to another page, on your site or someone...
A Long List of Competitive Link Searches
Last week, I covered searching for potential links through highly ranking sites at the engines. Today, we'll talk about competitive link searches - finding the links your competetion is using to rank well. As an example, I'll use Farecast, a local Seattle company that I've mentioned in the past (full disclosure: David Shim, who works there, is a friend). Si...
Long List of Link Searches
This is competitive intelligence - the kind that SEO firms shouldn't be sharing because it reveals a considerable portion of the value they (we) provides to clients. Thus, it's the perfect topic for an SEOmoz post. The best way to do this is by example. I've picked one lucky website - EvoGear.com (based here in Seattle) and one of their primary...
Ten Ways to Earn an .edu Link
I've been an .edu webmaster for about 13 years. I've seen lots of links given to .com domains. Four general characteristics are common through these links. The folks who receive them are: A) generous with their time, B) generous with their talent, C) generous with their money, or D) know a lot about an academic subject and are very good at writing about it. ...
Jim Boykin on Quantity vs. Quality of Links
Poor Jim had a rough week on the blog with his forray into politics. Luckily, he's re-emerged undamaged with an incredibly insightful entry on link numbers: It’s not always "He with the most links" who wins the game……often, "He with the right li...